Generation Y female consumer decision-making styles

International Journal of Retail & Distribution Management

Volumn 31, Issue 2, 2003, Pages 95-106

  Bakewell, Cathy ^a   Mitchell, Vincent Wayne ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer behaviour; Customer profiling; Segmentation; United Kingdom; Women

Indexed keywords

EID: 84986106072     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310461994     Document Type: Article

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