Company identity and marketing: An integrative framework

Journal of Marketing Theory and Practice

Volumn 16, Issue 2, 2008, Pages 111-125

  Mukherjee, Avinandan ^a   He, Hongwei ^b  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44149098630     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679160202     Document Type: Article

References (76)

1. Albert, Stuart, and David Whetten (1985), "Organizational Identity," in Research in Organizational Behavior, vol. 7, Larry L. Cummings and Barry M. Staw, eds., Greenwich, CT: JAI Press, 263-296.
2. Albert, Stuart, Blake E. Ashforth, and Jane E. Dutton (2000), "Organizational Identity and Identification: Charting New Waters and Building New Bridges,"Academy of Management Review, 25 (1), 13-17.
3. Alvesson, Mats, and Hugh Willmott (2002), "Identity Regulation as Organizational Control: Producing the Appropriate Individual," Journal of Management Studies, 39 (5), 619-644.
4. Ashforth, Blake E., and Fred A. Mael (1989), "Social Identity Theory and the Organization," Academy of Management Review, 14 (1), 20-39.
5. Ashforth, Blake E., and Fred A. Mael (1996), "Organizational Identity and Strategy as a Context for the Individual," in Advances in Strategic Management, Joel A.C. Baum and Jane E. Dutton, eds., Greenwich, CT: JAI Press, 19-64.
6. Balmer, John M.T., and Stephen A. Greyser (2002), "Managing the Multiple Identities of the Corporation," California Management Review, 44 (3), 72-86.
7. Balmer, John M.T., and Stephen A. Greyser (2003), Revealing the Corporation: Perspectives on ldentity, Image, Reputation, Corporate Branding and Corporate-Level Marketing, London: Routledge.
8. Bhattacharya, C.B., and Sankar Sen (2003), "Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies," Journal of Marketing, 67 (2),76-88.
9. Bouchikhi, Hamid, and John R. Kimberly (2003), "Escaping the Identity Trap," Sloan Management Review, 44 (3), 20-28.
10. Brown, Tom J., and Peter A. Dacin (1997), "The Company and the Product: Corporate Associations and Consumer Product Responses," Journal of Marketing, 61 (1), 68-84.
11. Cheney, George (1983), "On the Various and Changing Meaning of Organizational Membership: A Field Study of Organizational Identification," Communication Monographs, 50 (4), 342-362.
12. Child, John (1997), "Strategic Choice in the Analysis of Action, Structure, Organizations and Environment: Retrospect and Prospect," Organization Studies, 18 (1), 43-76.
13. Churchill, Gilbert A., Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, 16 (1), 64-73.
14. Dacin, Peter A., and Tom J. Brown (2006), "Corporate Branding, Identity, and Customer Response," Journal of the Academy of Marketing Science, 34 (2), 95-98.
15. Deshpande, Rohit, Wayne D. Hoyer, and Naveen Donthu (1986), "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, 13 (2), 214-220.
16. DiMaggio, Paul J., and Walter W. Powell (1983), "The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields," American Sociological Review, 48 (2), 147-160.
17. Drucker, Peter (1994), "The Theory of the Business," Harvard Business Review, 72 (5), 95-104.
18. Drucker, Peter (2002), Managing in the Next Society Oxford, UK: Butterworth-Heinemann.
19. Dukerich, Janet M., Brain R. Golden, and Stephen M. Shortell (2002), "Beauty Is in the Eye of the Beholder: The Impact of Organizational Identification, Identity, and Image on the Cooperative Behaviors of Physicians," Administrative Science Quarterly, 47 (3), 507-S33.
20. Dutton, Jane E., and Janet M. Dukerich (1991), "Keeping an Eye on the Mirror: Image and Identity in Organizational Adaptation," Academy of Management Journal, 34 (3), 517-554.
21. Dutton, Jane E., and Wendy J. Penner (1993), "The Importance of Organizational Identity for Strategic Agenda Building," in Strategic Thinking. Leadership and the Management of Change, John Hendry, Gerry Johnson, and Julia Newton, eds., Chichester, UK: John Wiley, 89-113.
22. Dutton, Jane E., Janet M. Dukerich, and Celia V. Harquail (1994), "Organizational Images and Member Identification," Administrative Science Quarterly, 39 (2), 239-263.
23. Elsbach, Kimberly D., and Roderick M. Kramer (1996), "Members' Responses to Organizational Identity Threats: Encountering and Countering the Business Week Rankings," Administrative Science Quarterly, 41 (3), 442-476.
24. Fama, Eugene F. (1980), "Agency Problems and the Theory of the Firm," Journal of Political Economy, 88 (2), 288-307.
25. Fiol, Marlene C. (1991), "Managing Culture as a Competitive Resource: An Identity-Based View of Sustainable Competitive Advantage," Journal of Management, 17 (1), 191-211.
26. Fombrun, Charles J. (1996), Reputation: Realizing Value from the Corporate Image, Boston: Harvard Business School Press.
27. Fombrun, Charles J. and Cees B.M. van Riel (1997), "The Reputational Landscape: A Convergence of Research and Practice," Corporate Reputation Review, 1 (1-2), 1-16.
28. Forbes, Daniel P., and Frances J. Milliken (1999), "Cognition and Corporate Governance: Understanding Boards of Directors as Strategic Decision-Making Groups,: Academy of Management Review, 24 (3), 489-505.
29. Freeman, Edward R. (1984), Strategic Management: A Stakeholder Approach, Boston, Pitman Press.
30. Giddens, Anthony (1984), The Constitution of Society. Outline of the Theory of Structuration, Berkeley: University of California Press.
31. Gioia, Dennis A., and James B. Thomas (1996), "Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia," Administrative Science Quarterly, 41 (3), 370-403.
32. Gray, Edmund R., and John M.T. Balmer (1998), "Managing Image and Corporate Reputation," Long Range Planning, 31 (5), 685-692.
33. Gronroos, Christian (1985), "Internal Marketing-Theory and Practice," in Services Marketing in a Changing Environment, Thomas Bloch, Gregory Upah, and Valarie Zeithaml, eds., Chicago: American Marketing Association, 41-47.
34. Hambrick, Donald C., and Phyllis A. Mason (1984), "Upper Echelons: The Organization as a Reflection of Its Top Managers," Academy of Management Review, 9 (2), 193-206.
35. Harris, Fiona, and Leslie de Chernatony (2001), "Corporate Branding and Corporate Brand Performance, " European Journal of Marketing, 35 (3-4), 441-456.
36. Hatch, Mary Jo, and Majken Schultz (2000), "Scaling the Tower of Babel: Relational Differences Between Identity, Image, and Culture in Organizations," in The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand, Majken Schultz, Mary Jo Hatch, and Mogens H. Larsen, eds., Oxford: Oxford University Press, 11-35.
37. Hatch, Mary Jo, and Majken Schultz (2003), "Bringing the Corporation into Corporate Branding," European Journal of Marketing, 37 (7-8), 1041-1065.
38. Hodgkinson, Gerard P., Nicola J. Bown, A. John Maule, Keith W. Glaister, and Alan D. Pearman (1999), "Breaking the Frame: An Analysis of Strategic Cognition and Decision Making Under Uncertainty," Strategic Management Journal, 20 (10), 977-985.
39. Hogg, Michael A., and Dominic Abrams (1988), Social Identification: A Social Psychology of Intergroup Relations and Group Processes, London: Routledge.
40. Hunt, Shelby D. (1976), Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, OH: Grid.
41. Kilduff, Martin, Reinhard Angelmar, and Ajay Mehra (2000), "Top Management-Team Diversity and Firm Performance: Examining the Role of Cognitions," Organization Science, 11 (1), 21-34.
42. Kogut, Bruce, and Udo Zander (1996), "What Firms Do? Coordination, Identity, and Learning," Organization Science, 7 (5), 502-518.
43. Kotler, Phillip, and Gary Armstrong (1991), Principles of Marketing, Englewood Cliffs, NJ: Prentice Hall.
44. Kramer, Roderick M. (1991), "Intergroup Relations and Organizational Dilemmas: The Role of Categorization Processes," in Research in Organizational Behavior, vol. 13, Larry L. Cummings and Barry M. Staw, eds., Greenwich, CT: JAI Press, 191-228.
45. Lee, Sang M. (1971), "An Empirical Analysis of Organizational Identification, " Academy of Management Journal, 14 (2), 213-226.
46. Li, Jiatao, Katherine Xin, and Madan Pillutla (2002), "Multi-Cultural Leadership Teams and Organizational. Identification in International Joint Ventures," International Journal of Human Resource Management, 13 (2), 320-338.
47. Mael, Fread, and Blake E. Ashforth (1992), "Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification," Journal of Organizational Behaviour, 13 (2), 103-123.
48. Mael, Fread, and Blake E. Ashforth (1995), "Loyal from Day One: Biodata, Organizational Identification, and Turnover Among Newcomers," Personnel Psychology, 48 (2), 309-333.
49. March, James G., and Herbert A. Simon (1958), Organizations, New York: Wiley.
50. Maslow, Abraham H. (1954), Motivation and Personality, New York: Harper & Row.
51. Melewar, T.C. (2003), "Determinants of the Corporate Identity Construct: A Review of the Literature," Journal of Marketing Communications, 9 (3), 195-220.
52. Olins, Wally (1978), The Corporate Personality: An Inquiry into the Nature of Corporate Identity, London: Design Council.
53. Olins, Wally (1995), The New Guide to Identity. Corporate Identity Retail Identity, Brand ldentity, Organisational Identity, the Corporate Brand, the Corporate Vision and... and Sustain Change Through Managing Identity, London: Gower.
54. Patchen, Martin (1970), Participation, Achievement, and Involvement on the Job, Englewood Cliffs, NJ: Prentice Hall.
55. Pettigrew, Andrew, and Richard Whipp (1991), Managing Change for Competitive Success, Oxford: Blackwell.
56. Prahalad, C.K., and Richard A. Bettis (1986), "The Dominant Logic: A New Linkage Between Diversity and Performance," Strategic Management Journal, 7 (6), 485-502.
57. Pratt, Michael G. (1998), "To Be or Not to Be: Central Questions in Organizational Identification," in Identity in Organizations: Building Theory Through Conversation, David A. Whetten and Paul C. Godfrey, eds. Thousand Oaks, CA: Sage, 171-208.
58. Pratt, Michael G. (2000), "The Good, the Bad, and the Ambivalent: Managing Identification Among Amway Distributors," Administrative Science Quarterly, 45 (3), 456-493.
59. Rao, Vithala R., Manoj K. Agarwal, and Denise Dahlhoff (2004), "How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?" Journal of Marketing, 68 (4), 126-141.
60. Reed, Americus, II (2002), "Social Identity as a Useful Perspective for Self-Concept-Based Consumer Research," Psycology & Marketing, 19 (3), 235-266.
61. Reger, Rhonda K., Jay B. Barney, J. Stuart Bunderson, Peter O. Foreman, Loren T. Gustafson, Anne S. Huff, Luis L. Martins, Yolanda Sarason, and J.L. "Larry" Stimpert (1998), "A Strategy Conversation on the Topic of Organization Identity," in Identity in Organizations: Building Theory Through Conversations, David A. Whetten and Paul C. Godfrey, eds., Thousand Oaks, CA: Sage, 99-168.
62. Reinartz, Werner, Manfred Krafft, and Wayne D. Hoyer (2004), "The Customer Relationship Management Process: Its Measurement and Impact on Performance," Journal of Marketing Research, 41 (3), 293-305.
63. Rindova, Violina P., and Charles Fombrun (1998), "The Eye of the Beholder: The Role of Corporate Reputation in Defining Organizational Identity," in Identity in Organizations: Building Theory Through Conversations, David A. Whetten and Paul C. Godfrey, eds., Thousand Oaks, CA: Sage, 62-66.
64. Ruekert, Robert W., and Orville C. Walker, Jr. (1987), "Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Journal of Marketing, 51 (1), 1-19.
65. Rumelt, Richard P., Dan E. Schendell, and David J. Teece, eds. (1994), Fundamental Issues in Strategy, Boston: Harvard Business School Press.
66. Schultz, Maiken, Mary Jo Hatch, and Mogens Holten Larsen (2000), The Expressive Organization: Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University Press.
67. Schwenk, Charles R. (1984), "Cognitive Simplification Processes in Strategic Decision-Making," Strategic Management Journal, 5 (2), 111-128.
68. Scott, Susanne G., and Vicki R. Lane (2000), "A Stakeholder Approach to Organizational Identity, "Academy of Management Review, 25 (1), 43-62.
69. Simoes, Claudia, Sally Dibb, and Raymond P. Fisk (2005), "Managing Corporate Identity: An Internal Perspective," Journal of the Academy of Marketing Science, 33 (2), 153-168.
70. Stubbart, Charles I. (1989), "Managerial Cognition: A Missing Link in Strategic Management Research," Journal of Management Studies, 26 (4), 325-347.
71. Tajfel, Henri, and John C. Turner (1985), "The Social Identity Theory of Intergroup Behavior," in Psychology of Intergroup Relations, Steven Worchel and William G. Austin, eds., Chicago: Nelson-Hall, 7-24.
72. Turner, John C. (1987), Rediscovering the Social Group: A Self Categorization Theory, Oxford: Blackwell.
73. van Riel, Cees B.M. (1995), Principles of Corporate Communication, Hemel Hempstead, UK: Prentice Hall.
74. van Riel, Cees B.M.and John M.T. Balmer (1997), "Corporate Identity: The Concept, Its Measurement, and Management," European Journal of Marketing, 31 (5-6), 341-355.
75. Walsh, James P. (1995), "Managerial and Organizational Cognition: Notes from a Trip Down Memory Lane," Organization Science, 6 (3), 280-321.
76. Webster, Frederick E. (1992), "The Changing Role of Marketing in the Corporation," Journal of Marketing, 56 (October), 1-17.