We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse

International Journal of Sociology and Social Policy

Volumn 27, Issue , 2007, Pages 193-207

  de Burgh Woodman, Hélène ^a   Brace Govan, Jan ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brands; Consumer behaviour; Consumption; Cultural studies; Marketing

Indexed keywords

EID: 51249147557     PISSN: 0144333X     EISSN: 17586720     Source Type: Journal    
DOI: 10.1108/01443330710757230     Document Type: Article

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