A cultural paradox in authority-based advertising

International Marketing Review

Volumn 26, Issue 6, 2009, Pages 601-632

  Jung, Jae Min ^a   Polyorat, Kawpong ^b   Kellaris, James J ^c  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^b KHON KAEN UNIVERSITY   (Thailand)

^c UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Advertising; Cross cultural studies; South Korea; Thailand; United States of America; Young adults

Indexed keywords

EID: 71849116136     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330911001314     Document Type: Article

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