Why marketers need a new concept of culture for the global knowledge economy

International Marketing Review

Volumn 21, Issue 6, 2004, Pages 563-572

  Holden, Nigel ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Culture (sociology); International marketing; Knowledge management; Marketing management

Indexed keywords

EID: 12144260915     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410568015     Document Type: Review

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