Does relationship marketing exist in cyberspace?

Management International Review

Volumn 46, Issue 5, 2006, Pages 557-572

  Ching, Ha Lau ^a   Ellis, Paul ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

E commerce; Relational exchange; Relationship marketing

Indexed keywords

EID: 33947508686     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-006-0115-5     Document Type: Article

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