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Volumn 32, Issue 1-2, 1998, Pages 61-78

A dynamic approach to country‐of‐origin effect

Author keywords

Country of origin; Globalization; International marketing; Marketing management; Multinationals

Indexed keywords


EID: 33644553367     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810197471     Document Type: Article
Times cited : (74)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.