Customer relationship management (CRM) best practices and customer loyalty a study of indian retail banking sector

European Journal of Social Sciences

Volumn 11, Issue 1, 2009, Pages 61-85

  Das, Kallol ^a   Parmar, Jitesh ^b   Sadanand, Vijay Kumar ^c  

^a INTERNATIONAL INSTITUTE OF INFORMATION TECHNOLOGY   (India)

^b SRIMCA UKA Trasadia University   (India)

^c Bhoj Reddy Engineering College for Women   (India)

Author keywords

Best practices; Customer loyalty; Customer relationship management (CRM); India; Retail banking

Indexed keywords

EID: 70449120147     PISSN: 14502267     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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