Innovative marketing in SMEs: An empirical study

Journal of Strategic Marketing

Volumn 17, Issue 5, 2009, Pages 383-396

  O'Dwyer, Michele ^a   Gilmorespi, Audrey ^b   Carson, David ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Innovation; Innovative marketing; Marketing activities; SME marketing

Indexed keywords

EID: 70449107456     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903216221     Document Type: Article

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