Methodologies For Research at the Marketing/Entrepreneurship Interface

Journal of Research in Marketing and Entrepreneurship

Volumn 1, Issue 1, 1999, Pages 41-53

  Gilmore, A ^a   Coviello, N ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Entrepreneurship; Interface studies; Marketing; Methodological issues

Indexed keywords

EID: 84992963230     PISSN: 14715201     EISSN: 1471521X     Source Type: Journal    
DOI: 10.1108/14715209980001555     Document Type: Review

References (12)

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3. Carson, D. and Coviello, N. (1996), Researching the Marketing/Entrepreneurship Interface, in Research at the Marketing/Entrepreneurship Interface, G.E. Hills, R.D. Teach, G.M. Geurson (Eds.) Chicago: University of Illinois at Chicago, 13-28.
4. Carson, D. and Coviello, N. (1996), Qualitative research issues at the marketing/entrepreneurship interface”, Marketing Intelligence and Planning, 14, 6, 51-58.
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9. Hill, R. (1993), Ethnography and Marketing Research: A Postmodern Perspective, American Marketing Association Conference Proceedings, Summer 1993, 257-260.
10. Hills, G.E. and LaForge, R.W. (1992), Research at the Marketing Interface to Advance Entrepreneurship Theory, Entrepreneurship Theory and Practice, 15, Summer, 49-65.
11. Hills, G.E. and Muzyka, D.F. (1993), Introduction, in Hills, G.E., Muzyka, D.F., Omura, G.S. and Knight, G.A. (Eds.) Proceedings of the UIC Symposium on Marketing and Entrepreneurship Interface, Chicago: The University of Illinois, IL., Vii-xv.
12. Research at the Marketing/Entrepreneurship Interface, Hills, G.E., (Eds.) with various co-editors, University of Illinois, Chicago, 1987-1998.