Entrepreneurial pricing: the Cinderella of marketing strategy

Management Decision

Volumn 35, Issue 5, 1997, Pages 344-350

  Pitt, Leyland F ^a   Berthon, Pierre R ^a   Morris, Michael H ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CAPE TOWN   (South Africa)

Author keywords

Entrepreneurship; Innovation; Marketing; Pricing strategy; Proactive approaches; Risk

Indexed keywords

EID: 84986146107     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710173706     Document Type: Article

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