What is innovation? The art of welcoming risk

Journal of Consumer Marketing

Volumn 13, Issue 5, 1996, Pages 7-11

  Kuczmarski, Thomas D ^a  

^a Chicago   (United States)

Author keywords

Competitive advantage; Growth; Innovation; Share prices

Indexed keywords

EID: 0012492643     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610130846     Document Type: Article

References (0)