Moderating role of involvement in building a retail brand

International Journal of Retail and Distribution Management

Volumn 37, Issue 11, 2009, Pages 952-974

  Swoboda, Bernhard ^a   Haelsig, Frank ^b   Schramm Klein, Hanna ^c   Morschett, Dirk ^d  

^a UNIVERSITY OF TRIER   (Germany)

^b Simon Kucher and Partners   (Germany)

^c UNIVERSITY OF SIEGEN   (Germany)

^d UNIVERSITY OF FRIBOURG   (Switzerland)

Author keywords

Brand equity; Brands; Consumer behaviour; Retailing

Indexed keywords

EID: 70350266234     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910999370     Document Type: Article

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