Assessing the effects of assortment and ambience: A choice experimental approach

Journal of Retailing

Volumn 75, Issue 3, 1999, Pages 319-345

  Koelemeijer, Kitty ^a   Oppewal, Harmen ^b  

^a NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041731110     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)00011-1     Document Type: Article

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