Similarity in context: Cognitive representation and violation of preference and perceptual invariance in consumer choice

Organizational Behavior and Human Decision Processes

Volumn 67, Issue 3, 1996, Pages 280-293

  Dhar, Ravi ^b   Glazer, Rashi ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 16144366364     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1006/obhd.1996.0080     Document Type: Article

References (26)

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