Incorporating behavioral anomalies in strategic models

Marketing Letters

Volumn 16, Issue 3-4, 2005, Pages 361-373

  Narasimhan, Chakravarthi ^a   He, Chuan ^b   Anderson, Eric T ^c   Brenner, Lyle ^d   Desai, Preyas ^e   Kuksov, Dmitri ^a   Messinger, Paul ^f   Moorthy, Sridhar ^g   Nunes, Joseph ^h   Rottenstreich, Yuval ^e   Staelin, Richard ^e   Wu, George ⁱ   Zhang, Z John ^j  

^a WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

^d UNIVERSITY OF FLORIDA   (United States)

^e DUKE UNIVERSITY   (United States)

^f UNIVERSITY OF ALBERTA   (Canada)

^g UNIVERSITY OF TORONTO   (Canada)

^h UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

ⁱ UNIVERSITY OF CHICAGO   (United States)

^j UNIVERSITY OF PENNSYLVANIA   (United States)

more..

Author keywords

Confirmatory bias; Fairness; Game theory; Marketing strategy; Reference dependence

Indexed keywords

EID: 32044444603     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-5898-9     Document Type: Article

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