Seeing market orientation through a capabilities lens

European Journal of Marketing

Volumn 43, Issue 1, 2009, Pages 13-20

  Foley, Anthony ^a   Fahy, John ^b  

^a Ireland   (Ireland)

^b UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

Market orientation; Performance management

Indexed keywords

EID: 70349843474     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910923201     Document Type: Article

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