Targeting an audience of robots: Search engines and the marketing of technical communication business websites

IEEE Transactions on Professional Communication

Volumn 52, Issue 3, 2009, Pages 254-271

  Killoran, John B ^a  

^a LONG ISLAND UNIVERSITY   (United States)

Author keywords

Audience; Clients; Consultants; Independent contractors; Marketing; Search engines; Technical communication businesses; Websites

Indexed keywords

COMMERCE; MARKETING; SEARCH ENGINES;

AUDIENCE; BUSINESS WEBSITE; CLIENT; COMMUNICATION BUSINESS; CONSULTANT; INDEPENDENT CONTRACTOR; PROSPECTIVES; TECHNICAL COMMUNICATION BUSINESS; TECHNICAL COMMUNICATIONS;

WEBSITES;

EID: 69949109683     PISSN: 03611434     EISSN: None     Source Type: Journal    
DOI: 10.1109/TPC.2009.2025309     Document Type: Article

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