Understanding accommodation search query formulation: The first step in putting 'heads in beds'

Journal of Vacation Marketing

Volumn 13, Issue 4, 2007, Pages 371-381

  Pan, Bing ^a   Litvin, Stephen W ^a   O'Donnell, Thomas E ^a  

^a Department of Teacher Education and Department of Sociology and Anthropology   (United States)

Author keywords

accommodation search; query formulation; search engine; search engine marketing; travel search

Indexed keywords

EID: 69949094116     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766707081013     Document Type: Article

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