The moderating influence of advertising context on ad repetition effects: The role of amount and type of elaboration

Journal of Consumer Research

Volumn 34, Issue 1, 2007, Pages 32-40

  Malaviya, Prashant ^a  

^a INSEAD   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250788630     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/513044     Document Type: Article

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