Managing sport sponsorship programs: Lessons from a critical assessment of English soccer

Journal of Advertising Research

Volumn 45, Issue 3, 2005, Pages 328-338

  Chadwick, Simon ^a,c,d   Thwaites, Des ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

^c Academy of Marketing   (United Kingdom)

^d IESE BUSINESS SCHOOL   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644885255     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050312     Document Type: Article

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