Transferring Reputation to the Corporation in Different Cultures: Individuals, Collectives, Systems and the Strategic Management of Corporate Reputation

Corporate Reputation Review

Volumn 2, Issue 3, 1999, Pages 249-266

  Schweizer, T S ^a   Wijnberg, N M ^b  

^a CITY UNIVERSITY   (United Kingdom)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 77955748961     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540083     Document Type: Article

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