Asian brand strategy: How Asia builds strong brands

Asian Brand Strategy: How Asia Builds Strong Brands

Volumn , Issue , 2005, Pages 1-254

  Roll, Martin ^a,b  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^b INSEAD   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84995707040     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230513068     Document Type: Book

References (137)

1. Aaker, A. David, Building Strong Brands, Free Press, 1996
2. Aaker, L. Jennifer, Dimensions of brand personality, Journal of Marketing Research, 34, 1997, 347-56
3. Abate, A. James, Grant, L., and Stewart III, G. Bennett, The EVA style of investing, Journal of Portfolio Management, Summer 2004
4. Agarwal, Anupam, Harding, P. David, and Schumacher, R. Jeffery, Organizing for CRM, McKinsey Quarterly, (3), 2004
5. Aitchison, Jim, How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them, John Wiley & Sons Asia, 2002
6. Ambler, Tim, Market metrics: What should we tell the shareholders?, Balance Sheet, Bradford, 10(1), p. 47, 2002
7. Ambler, Tim, Marketing and the Bottom Line, 2nd edn, FT Prentice Hall, 2003
8. Appadurai, Arjun, Modernity at Large: Cultural Dimensions of Modernity. University of Minnesota Press 1996
9. Ashekenazi, Michael, and Clammer, John, (eds) Consumption and Material Culture in Contemporary Japan, Columbia University Press, 1999
10. Balfour, Frederick, Matlack, Carol, Barrett, Amy, and Capell, Kerry, Fakes! The global counterfeit business is out of control, targeting everything from computer chips to life-saving machines, Business Week, February 7, 2005
11. Barnet, Kim and Yue Sai Kan: The face of modern China, brandchannel.com, April 1, 2002
12. Barth, E. Mary, Clement, B. Michael, Foster, George, and Kaszkik, Ron, Brand values and capital market valuations, Review of Accounting Studies, 3, 1998
13. Barton, Dominic, Coombes, Paul, and Wong, Simon Chiu-Yin, Asia's governance challenge, McKinsey Quarterly, (2), 2004
14. Beech, Hannah, From heroes to brands, Time Asia, May 31, 2004
15. Bijoor, Harish, Branding the Government of India, http://www.indiainfoline.com/nevi/bran.html
16. Brealey, A. Richard and Meyers, C. Stewart, Principles of Corporate Finance, 5th edn, McGraw Hill, 1996
17. Chadha, Radha (forthcoming), Luxury Brands in Asia, Columbia University Press
18. Chandler, Clay, Luxury brands are rushing into China's red-hot market, Fortune, July 26, 2004
19. Chang, Leslie, China firm faces sneaker rivals on home court, Asian Wall Street Journal, June 23, 2004
20. Choi, Candice, Bottled water brand uses celebrity exposure to ring up sales, Daily News, Los Angeles, Knight Ridder/Tribune Business News, September 1, 2004
21. Chua, Amy (2003) World on Fire. Doubleday
22. Cialdini, B. Robert, Influence: Science and Practice. Allyn & Bacon. 4th edn 2001
23. Cunningham, Scott M., The major dimensions of perceived risk, in Donald F. Cox (ed.) Risk Taking and Information Handling in Consumer Behavior, Harvard University Press, pp. 82-108, 1967
24. Davis, Ian, How to escape short-term trap, McKinsey Quarterly, April 2005
25. Dawar, Niraj, and Frost, Tony, Competing with giants: survival strategies for emerging market companies, Harvard Business Review, March-April 1999, 119-29
26. Devan, Janamitra, Millan, Anna Kristina, and Shirke, Pranav, Balancing short and long-term performance, McKinsey Quarterly, (1), 2005
27. Dolan, A. Kerry, The soda with buzz, Forbes, March 28, 2005
28. Dolan, A. Kerry, Taking it Haier, Forbes Global, May 13, 2002
29. Doyle, Peter, Value-based marketing, Journal of Strategic Marketing, 8, 2000
30. Dye, Renee, The buzz on buzz, Harvard Business Review, 78(6), 2000
31. Elkin, Tobi, and Snyder, Beth, Samsung's DigitAll tag takes a democratic turn, Advertising Age, 70(10), p. 77, 2005
32. Erdogan, Zafer B., Celebrity Endorsement: A Literature Review, Journal of Marketing Management, 1999, 15, pp. 291-314
33. Enright, M. J. (1998) Regional clusters and firm strategy, in Chandler, A. D., Hagström, P. and Sölvell, ö. (eds) The Dynamic Firm, Oxford: Oxford University Press, pp. 315-42
34. Felton, F. Robert, A new era in corporate governance, McKinsey Quarterly, (2), 2004
35. Fong, Mei, The little people: personal avatars are big business in Korea; can they make it big in other countries? Wall Street Journal (Eastern edition), March 22, 2004
36. Fong, Tanya, Singapore on world map of extreme sports, Straits Times, August 27, 2004
37. Forney, Mathew, Daren Fonda, and Gough, Neil, How Nike figured out China, Time US Edition, October 25, 2004
38. Fraser, Lynn, and Omniston, Aileen, Understanding Financial Statements, 5th edn, Upper Saddle River, NJ, Prentice Hall
39. Friedman, Hershey, and Friedman, Linda, Endorser effectiveness by product type, Journal of Advertising Research, October 5, 1979
40. Gardyne, Tom Bruce, Will a celebrity bond with your brand? Director, September, 2004
41. Geertz, C., Local Knowledge: Further Essays in Interpretive Anthropology. New York: Basic Books, 1983, p. 59
42. Ghosal, Sumantra, and Butler, Charlotte, Hindustan Lever Limited: Levers for Change, INSEAD case study, 2001
43. Giddens, A., (1991) The Consequences of Modernity. Stanford, CA: Stanford University Press, p. 54
44. Ging, D., and Feng, Y., (eds), Chinese: golden sayings of Chinese thinkers over 5,000 years, Beijing: 1994, Sinolingua, p. 55
45. Gordon, Alastair, How consumers identify good brands, AC Nielsen paper
46. Grahame, R. Dowling, and Staelin, Richard, (1994), A model of perceived risk and intended risk-handling activity, Journal of Consumer Research, (21), pp. 119-34
47. Gurhan-Canli, Zeynep and Durairaj Maheswaran, Cultural variations in country of origin effects, Journal of Marketing Research, 2000, 37(3), 309-17
48. Hamlin, Michael Alan, Celebrity branding, TeamAsia, September 20, 2004
49. Han, C. Min, Country image: halo or summary construct? Journal of Marketing Research, 1989, 26, May, pp. 222-9
50. Hesseldahl, Arik, Garmin signs NBA's Yao as pitchman, Forbes, April 13, 2004
51. Hofstede, G., Culture's Consequences: International Differences in Work-related Values, Beverly Hills: Sage, 1980
52. Hofstede, Geert, 1991. Cultures and organizations: Software of the Mind. Maidenhead: McGraw-Hill.
53. Hing, Lee Kam, and Ping, Lee Poh, Malaysian Chinese business: who survived the crisis?, Kyoto Review of Southeast Asia, Review Essay, October 2003, p. 7
54. Holt, Douglas, Brands and Branding, Class discussion note, Harvard Business School, 2003
55. Holt Douglas, How Brands Become Icons, Harvard Business School Press, 2004
56. Holt, Douglas, Quelch, John, and Taylor E., How global brands compete, Harvard Business Review, 2004, 82(9), 68-75
57. Hoschka, C. Tobias, and Livingston, John, Winning Asian strategies, McKinsey Quarterly (1) 2002
58. Huang, Patricia, Pouring it on, Forbes, March 28, 2005
59. Hwee, Chua Chei, Banyan Tree Resorts and Hotels: Building an International Brand from an Asian Base, in Clifford Geertz (ed.) Local Knowledge: Further Essays in Interpretive Anthropology. New York: Basic Books, 1983, p. 59
60. Iwabuchi, Koichi, Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham, NC: Duke University Press 2002
61. Iwabuchi, Koichi, Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas, Hong Kong University Press 1992
62. Jackson Hole, Wyoming's Amangani Resort: Aman America, www.travelandleisure.com, February 1999
63. James, Victoria, How Korea became cool, New Statesman, March 7, 2005
64. Jong, Lee Tee, Korean wave lifts the economy, Sunday Times, May 1, 2005
65. Jordan, Miriam, India's skies, filled with competition, suddenly turn more flierfriendly, Wall Street Journal, December 30, 1994
66. Kafka, Peter, Celebrity by the share, Forbes, March 21, 2000
67. Kahle, L. R., and Homer, P. M., Physical attractiveness of celebrity endorser: a social adaptation perspective, Journal of Consumer Research, 1985, 11 March, pp. 954-61
68. Kamen, Joseph M. Azhari, Abdul C. and Kragh, Judith R., What a spokesman does for a sponsor, Journal of Advertising Research, 1975, 15, pp. 17-24
69. Kan, Wendy, Welcome back to paradise, Time Asia, April 2001
70. Karsanbhai, Patel, A clean sweep, June 2002, seen at http://www.indiaprofile.com/people/karsanbhaipatel.htm
71. Keller, L. Kevin, Strategic Brand Management, 2nd edn, Prentice Hall 2003
72. Kerin, A. Roger and Sethuraman, R., Exploring the brand value-shareholder value nexus for consumer goods companies, Journal of Academy of Marketing Sciences, 26, 1998
73. Klein, Jill G., Ettenson, Richard and Morris, D. Marlene, The animosity model of foreign product purchase: An empirical test in the People's Republic of China, Journal of Marketing, 1998 62(1), 89-100
74. Kumar, Nirmalya, Marketing as Strategy, Harvard Business School Press, 2004
75. Lowry, Tom, How big is Yao Ming?, Business Week, October 25, 2004
76. Lowry, Tom, and Roberts, Dexter, Wow! Yao! Business Week, October 25, 2004
77. Luce, Edward, Rural India humbles Vajpayee, Financial Times, May 14, 2004
78. Luo, Michael, Yao Ming boosts ethnic pride, Times Union, Albany, New York. February 9, 2003
79. Madden, J. Thomas, Fehle, Frank, and Fournier, M. Susan, Brands matter: an empirical demonstration of the creation of shareholder value through branding, Journal of the Academy of Marketing Science, 2005, forthcoming.
80. Markus, H., and Kitayama, S., (1991), Culture and the self: implications for cognition, emotion and motivation, Psychological Review, 1998, pp. 224-53
81. Marn, V. Michael, Roegner, V. Eric, and Zawada, C. Craig, The power of pricing, McKinsey Quarterly, (1), 2003
82. Mazzarella W., Shoveling Smoke: Advertising and Globalization in Contemporary India. Durham, NC: Duke University Press 2003
83. McGovern, J. Gail, Court, David, Quelch, John, and Crawford, Blair, Bringing customers into the boardroom, Harvard Business Review, November 2004
84. McCracken, Grant, Who is the celebrity endorser? Cultural foundations of the endorsement process, Journal of Consumer Research, 1989, 16, pp. 310-21
85. McGray, Douglas, Japan's gross national cool, Foreign Policy, May-June 2002, pp. 45-54
86. McKay, Betsy and Cho, H. Cynthia, Fiji brand gains on Evian as bottled water hip to sip - closely held U.S. firm proves the world's simplest drink still can be touted as trendy, Asian Wall Street Journal, August 17, 2004
87. Mitchell, Colin, Selling the brands inside, Harvard Business Review, January 2002
88. Murakami, Yasusuke (1984), Ie society as a pattern of civilization. An introduction by Kozo Yamamura, Journal of Japanese Studies, 10(2): 281-363
89. Normandy, Madden, Brand origin not major factor for most Asians, 74(14), p. 33, Advertising Age, 2003
90. Normandy, Madden, Study: Chinese youth aren't patriotic purchasers; Most favor global brands such as Coke and Nike over local rivals, Advertising Age, 6, 75(1), 2004
91. Parks L. and Kumar S. (eds), Planet TV: A Global Television Reader. New York University Press, 2003, pp. 341-59
92. Park, Seah, Coming to a theater near you?; South Korean movie exports mark shift away from manufacturing, Wall Street Journal (Eastern edition), October 3, 2003, p. A.10
93. Pilling, David, When Chinese desire transcends politics, Financial Times, April 1, 2004
94. Prahalad, C. K. and Lieberthal, Kenneth, The end of corporate imperialism, Harvard Business Review, August 2003
95. Prahalad, C. K. and Hammond, A., Serving the world's poor, profitably, Harvard Business Review, 2002
96. Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Wharton School Publishing, 2004
97. Probert, Jocelyn and Schütte, Hellmut, (1999), De Beers: Diamonds are for Asia, INSEAD Euro-Asia Centre, Case 599-011-1, p.12
98. Ramstad, Evan, How legend became Lenovo, Far Eastern Economic Review, April 8, 2004
99. Reimer, Susan, Fiji, the new hotbed of cool water, Baltimore Sun, November 4, 2004
100. Richardson, Michael, Disappearance of Jim Thompson: the silk magnate mystery/30 year puzzle, International Herald Tribune, March 26, 1997
101. Roberts, Dexter, Balfour, Frederick, Einhorn, Bruce, and Arndt, Michael, China's power brands, Business Week, November 8, 2004
102. Rugman, Alan, Regional Multinationals: MNEs and Global Strategic Management, Cambridge University Press, 2005
103. Rugman, Alan, and Verbeke, Alain, (2004), A perspective on regional and global strategies of multinational enterprises, Journal of International Business Studies, 35(1), (2004), 3-18
104. Russell, W. Belk, Third world consumer culture, in E. Kumçu and A. Fuat Firat (eds), Research in Marketing, supplement 4, JAI Press, Greenwich, CT, 1988
105. Sanghvi, Vir, The Big Idea: Hubris at the Hustings, http://www.freeindiamedia.com, accessed February 18, 2005
106. Schütte, Hellmut, and Ciarlante, Deanna, Consumer Behaviour in Asia, Macmillan Business - now Palgrave Macmillan, 1998
107. Seely, John, and Hagel III, John, Innovation blowback: disruptive management practices from Asia, McKinsey Quarterly, (1), 2005
108. Seth, Suhel, Taking the Shine off India, www.india-seminar.com, accessed February 17, 2005
109. Shameen, Assif, Can Samsung keep roaring?, Asia Inc, June 1, 2004
110. Sim, Glenys, STB woos weekend visitors for fun breaks, Straits Times, October 21, 2004
111. Speck, Paul Surgi, Schumann, David W., and Thompson, Craig, Celebrity endorsements - scripts, schema and roles: theoretical framework and preliminary tests, Advances in Consumer Research, 1988, 15, pp. 69-76
112. Srivastava, K. Rajendra, Shervani, A. Tasadduq, and Fahey, Liam, Market-based assets and shareholder value: A framework for analysis, Journal of Marketing, January 1998
113. Srivastava, K. Rajendra and Reibstein, J. David, Metrics for linking marketing to financial performance, working paper, October 19, 2004
114. Steenkamp, Jan-Benedict E., Batra, Rajeev, V. and Ramaswamy, Dana Alden, How perceived brand globalness creates brand value, Journal of International Business Studies, 34(1), 53-65, 2003
115. Suman, A., Political Advertising: The India Shining Campaign, ICFAI Center for Management Research, 2004
116. Sung-jin, Kim, Hallyu boosts Korea's GDP by 0.2%, Korea Times, May 3, 2005
117. Sung-hoon, Bang, Samsung eyes third position in US patents race, The Chosun Ilbo, January 17, 2005
118. Tan, Jessica, I'll have that Snoopy please, Straits Times, Monday, October 4, 1999
119. Tripp, Carolyn, Jensen, D. Thomas, and Carlson, Les, The effect of multiple product endorsements by celebrities on consumers' attitudes and intentions, Journal of Consumer Research, 1994, 30, pp. 535-47
120. Tse, D., (1996) Understanding Chinese people as consumers: past findings and future propositions, in M. H. Bond (ed.) The Handbook of Chinese Psychology, Hong Kong: Oxford University Press.
121. Tversky, A. and Kahneman, D. (1973), Availability: a heuristic for judging frequency and probability, Cognitive Psychology, 5, pp. 207-32
122. Tversky, A. and Kahneman, D. (1974), Judgment under certainty: heuristics and biases, Science, 112, pp. 1124-30
123. United Nations Population Division (1999), The World at Six Billion
124. Wang Gungwu, China and the Chineseeng (2004)
125. Wangreporter, Annie, Gimbela, Barney and Dahong, Zhang, Holding up half the sky, Five Chinese women: Some are smart, rich, and running the show; others just want a piece of the booming economy, Fortune, October 4, 2004
126. Wee, C. J. W.-L. (2004), Staging the Asian modern: cultural fragments, the Singaporean eunuch, and the Asian Lear, Critical Inquiry, 30(4), p. 781
127. Weidenbaum, Murray, Greater China: The Next Economic Superpower?, St. Louis: Washington University Center for the Study of American Business, Contemporary Issues, Series 57, February 1993, pp. 2-3
128. White, Amy, Li-Ning taps into patriotic fervour, Media Asia, August 13, 2004
129. Williamson, Peter, Winning In Asia, Harvard Business Press, 2004
130. Williamson, Peter, and Wilson, Keeley, CP Group: From Seeds to Kitchen of the World, INSEAD Euro-Asia Centre, Singapore, 2003
131. Wong, Kelvin, Star cruises rebounding from Tsunami blip, Straits Times, January 31, 2005
132. Worm, V., (1997), Vikings and Mandarins. Copenhagen: Munksgaard International Publishers, pp. 116-17
133. Wu, Ming, Banyan Tree branching out, www.brandchannel.com, November 2003
134. Xiaoming, Hao, and Teh, Leng Leng, (2004), The impact of Japanese popular culture on the Singaporean youth, Keio Communication Review, (26), pp. 17-36
135. Yeong, Nicole, Boost for tourism, investing in Asia, Asia Inc, August 2004
136. Yeong, Nicole, Investing in Malaysia: boost for tourism, Asia Inc, August 1, 2004
137. Yong, Jeremy Au, Zen versus iPod, Straits Times, November 28, 2004