The Company and the Product: The Relevance of Corporate Associations

Corporate Reputation Review

Volumn 2, Issue 1, 1998, Pages 88-92

  Ind, N ^a  

^a indassociates   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 44249119160     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540069     Document Type: Article

References (0)