The Market Valuation of Corporate Reputation

Corporate Reputation Review

Volumn 3, Issue 1, 2000, Pages 31-42

  Black, E L ^a   Carnes, T A ^a   Richardson, V J ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85053840177     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540097     Document Type: Article

References (0)