Ethnic response to couponing: A motivational perspective

Journal of Consumer Marketing

Volumn 13, Issue 2, 1996, Pages 14-25

  Green, Corliss L ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542527981     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610115375     Document Type: Article

References (29)

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