Antecedents of customers desired value change in a business-to-business context: theoretical model and empirical assessment

Services Marketing Quarterly

Volumn 29, Issue 3, 2007, Pages 114-148

  Lapierre, Jozée ^a   Tran Khanh, Alexandre ^b   Skelling, Jimmy ^b  

^a ÉCOLE POLYTECHNIQUE DE MONTRÉAL   (Canada)

^b Department of Mathematics and Industrial Engineering ^*  (Canada)

Author keywords

Customer desired value change; Information and communication technologies; Professional services

Indexed keywords

EID: 68749084772     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332960802126039     Document Type: Article

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