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Volumn 22, Issue 3, 2001, Pages 19-42

Value and satisfaction evaluations during a service relationship

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EID: 68749110371     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v22n03_02     Document Type: Article
Times cited : (7)

References (21)
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    • Relationship Marketing of Services-Growing Interest, Emerging Perspectives
    • Fall
    • Berry, Leonard L. and A. Parasuraman (1995), "Relationship Marketing of Services-Growing Interest, Emerging Perspectives," Journal of the Academy of Marketing Science, 23(Fall), 236-245.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , pp. 236-245
    • Berry, L.L.1    Parasuraman, A.2
  • 3
    • 0000543936 scopus 로고
    • Modeling Choices among Alternative Responses to Dissatisfaction
    • Day, Ralph L. (1984), "Modeling Choices among Alternative Responses to Dissatisfaction," Advances in Consumer Research, Vol. 11, 496-499.
    • (1984) Advances in Consumer Research , vol.11 , pp. 496-499
    • Day, R.L.1
  • 4
    • 85009575506 scopus 로고
    • A Service-Oriented Approach to Marketing of Services
    • Gronroos, Christian (1978), "A Service-Oriented Approach to Marketing of Services," European Journal of Marketing, 18: 36-44.
    • (1978) European Journal of Marketing , vol.18 , pp. 36-44
    • Gronroos, C.1
  • 5
    • 0002830201 scopus 로고
    • Innovative Marketing Strategies and Organization Structures for Service Firms
    • Leonard L. Berry, G. Lynn Shostack and Gregory D. Upah, eds., American Marketing Association, Chicago, IL
    • Gronroos, Christian (1983), "Innovative Marketing Strategies and Organization Structures for Service Firms" in Emerging Perspectives on Services Marketing, Leonard L. Berry, G. Lynn Shostack and Gregory D. Upah, eds., American Marketing Association, Chicago, IL, 9-21.
    • (1983) Emerging Perspectives on Services Marketing , pp. 9-21
    • Gronroos, C.1
  • 7
  • 11
    • 51249175127 scopus 로고
    • A Commentary on an Empirical Investigation of a General Theory in Marketing Ethics
    • Hunt, Shelby D. (1990), "A Commentary on an Empirical Investigation of a General Theory in Marketing Ethics," Journal of the Academy of Marketing Sciences, 18(2), 173-177.
    • (1990) Journal of the Academy of Marketing Sciences , vol.18 , Issue.2 , pp. 173-177
    • Hunt, S.D.1
  • 15
    • 0009936470 scopus 로고    scopus 로고
    • Satisfaction Surveys: Staying on the Right Side of the Track
    • December)
    • Licata, Jane W., John Michael Weber and Patricia Fleniken Reed (1998), "Satisfaction Surveys: Staying on the Right Side of the Track," Bank Marketing Magazine (December).
    • (1998) Bank Marketing Magazine (
    • Licata, J.W.1    Weber, J.M.2    Reed, P.F.3
  • 17
    • 21844489361 scopus 로고
    • The Augmented Service Offering for Perceived and Actual Service Quality
    • Ozment. John, and Edward A. Morash (1994), "The Augmented Service Offering for Perceived and Actual Service Quality," Journal of the Academy of Marketing Science, 22(4), 352-363.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.4 , pp. 352-363
    • John, O.1    Morash, E.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.