Consumer self-gifts in achievement contexts: The role of outcomes, attributions, emotions, and deservingness

International Journal of Research in Marketing

Volumn 15, Issue 4, 1998, Pages 293-307

  Mick, David Glen ^a   Faure, Corinne ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Achievement; Attributions; Emotions; Gift giving; Self gifts

Indexed keywords

EID: 0009124850     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(98)00006-8     Document Type: Article

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