Brand identity documentation: A cross-national examination of identity standards manuals

International Marketing Review

Volumn 26, Issue 2, 2009, Pages 172-197

  Jordá Albiñana, Begoña ^a   Ampuero Canellas, Olga ^a   Vila, Natalia ^b   Rojas Sola, José Ignacio ^c  

^a UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

^c UNIVERSITY OF JAÉN   (Spain)

Author keywords

Brands; International marketing; National cultures

Indexed keywords

EID: 67650876439     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910950411     Document Type: Article

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