Marketing mix and the internet: Globalisation or adaptation?

Journal of Euromarketing

Volumn 13, Issue 4, 2004, Pages 31-58

  Vila López, Natalia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Brand strategy; Content analysis; Internationalisation; Marketing mix; The internet

Indexed keywords

COMMERCIAL ACTIVITY; INTERNET; MARKET CONDITIONS; MARKETING;

EASTERN HEMISPHERE; EURASIA; EUROPE; NORTH AMERICA; SOUTHERN EUROPE; SPAIN; UNITED STATES; WESTERN HEMISPHERE; WORLD;

EID: 13844262962     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v13n04_03     Document Type: Article

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