A cross-cultural study of the world wide web and public relations

Corporate Communications

Volumn 10, Issue 1, 2005, Pages 24-40

  Jo, Samsup ^a   Jung, Jaemin ^b  

^a Sookmyung Women's University   (South Korea)

^b Seoul Women University   (South Korea)

Author keywords

Communication technologies; Public relations; South Korea; United States of America; Worldwide web

Indexed keywords

EID: 18844421303     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280510578187     Document Type: Article

References (38)

1. ACNielson (2002), available at: www.nielsen-netratings.com/news.jsp? section=datto&country=us (accessed 7 January 2004).
2. Boutie, P. (1996), "Will this kill? Business communication through new digital media", Communication World, pp. 13-15.
3. Grunig, J.E. (1992), "Symmetrical systems of internal communication", in Grunig, J.E. (Ed.), Excellence in Public Relations and Communication Management, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 531-76.
4. Grunig, J.E. (2000), "Collectivism, collaboration, and societal corporatism: a core professional corporatism as core professional values in public relations", Journal of Public Relations Research, Vol. 12 No. 1, pp. 23-48.
5. Grunig, J.E. and Hunt, T. (1984), Managing Public Relations, Holt, Rinehart & Winston, New York, NY.
6. Gupta, A. (1995), available at: www.umich.edu/∼sgupta/hermes/survey2/ (accessed 10 February 2001).
7. Ho, J. (2001), "Evaluating the world wide web: a global study of commercial sites", available at: www.jcmc.huji.ac.il/vols/issue1/ho.html (accessed 28 January).
8. Hoffman, D.L. and Novak, T.P. (1994), "Commercializing the information superhighway: are we in for a smooth ride?", The Owen Manager, Vol. 15 No. 2, pp. 2-7.
9. Hoffman, D.L., Novak, T.P. and Chatterjee, P. (1994), "Commercial scenarios for the web: opportunities and challenges", Journal of Computer-Mediated Communications, Vol. 1 No. 3, pp. 58-62.
10. Holsti, O. (1969), Content Analysis for Social and Humanities, Addison-Wesley, Reading, MA.
11. Johnson, M.A. (1997), "Public relations and technology: practitioner perspective", Journal of Public Relations Research, Vol. 9 No. 3, pp. 213-36.
12. Kent, M.L. (1998), "Building dialogue relationships through the world wide web", Public Relations Review, Vol. 24, pp. 321-30.
13. Kent, M.L. and Taylor, M. (1998), "Building dialogic relationship through the world wide web", Public Relations Review, Vol. 24 No. 3, pp. 321-8.
14. Kim, Y. and Hon, L.C. (1998), "Craft and professional models of public relations and their relation to job satisfaction among Korean public relations practitioners", Journal of Public Relations Research, Vol. 10 No. 3, pp. 155-75.
15. Korea Fair Trade Commission (2002), "The large 30 business group", [online] available at: http://www.ftc.co.kr/archives.business.
16. Korean Advertising Association (2002), the 3rd internet survey, [online] available at: www.adchannel.co.kr/survey.html.
17. (The) Korean Online Marketing Agency Association (2002), "The status of internet use in Korea", [online] available at: www.adcr.co.kr/archives/ html.
18. Liu, C. (1997), "Web sites of the Fortune 500 companies: facing customers through homepages", Information and Management, Vol. 31, pp. 345-7.
19. McKeown, C.A. and Plowman, K.D. (1999), "Reaching publics on the web during the 1996 presidential campaign", Journal of Public Relations Research, Vol. 11 No. 4, pp. 321-47.
20. Parker, E. (1998), "The world wide web as a public relations medium: the use of research planning and evaluation by web site decision-makers", paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, Baltimore, MD.
21. Randall, N. (1994), The World Wide Unleashed, Sams Publishing, Indianapolis, IN.
22. Strategis Research (2002), American Internet Users, [online] available at: www.strategis.com/.
23. Vattyam, C. and Lubbers, C.A. (1999), "A content analysis of public relations and marketing?", paper presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, New Oreans, LA.
24. Wright, D.K. (1998), Corporate Communications Policy Concerning the Internet: A Survey of the Nation's Senior-Level, Corporate Public Relations, and Officers, The Institute for Public Relations, Gainesville, FL.
25. Yoo, K.S. and Lee, M.S. (1992), Understanding Korean Corporate Culture, Oh-Rom, Seoul.
26. Chaffee, S.H. and McLeod, J.M. (1986), "Sensitization in panel design: a coorientational experiment", Journalism Quarterly, Vol. 45 No. 2, pp. 661-9.
27. Cross, R. (1994), "Will new technology change the marketing rules?", Direct Marketing, October, pp. 14-40.
28. Eichholz, M. (2000), "Online relationship between journalists and public relations practitioners: theory and research", paper presented at the Annual Convention of the International Communication Association. Acapulco.
29. Grunig, J.E. (1989), "Symmetrical presuppositions as a framework for public relations theory", in Botan, C. and Hazleton, V.T. (Eds), Public Relations Theory, Lawrence Erlbaum Associates, Inc., Hillsdale, NJ, pp. 17-44.
30. Grunig, J.E. (2001), "Two-way symmetrical public relations past, present and future", in Heath, R. (Ed.), Handbook of Public Relations, Sage, Newbury Park, CA, pp. 11-30.
31. Holtz, S. (1999), Public Relations on the Net, American Management Association, New York, NY.
32. Kresser, C. (1996), "Webcentricity", [online] available at: www.december.com/cmc.mag/1996/jun/kresser.html.
33. Lindenmann, W.K. (1990), "Research evaluation and measurement: a national perspective", Public Relations Review, Vol. 16 No. 2, pp. 3-16.
34. Marken, G.A. (1995), "Getting the most from your presence in cyber space (what works in PR?)", Public Relations Quarterly, Vol. 40 No. 3, pp. 36-7.
35. Ryan, M. (1999), "The world wide web, online resources and public relations practitioners; what they use and what they recommend", paper presented at the Annual Conference of the Association for Education in Journalism and Mass Communication, New Orleans, LA.
36. Sefton, D. (2000), "The big online picture: daily web surfing now the norm", USA TODAY, 22 March.
37. Verity, J.W. and Hof, R.D. (1994), "The internet: how will it change the way you do business", Business Week, 14 November, p. 8.
38. (The) Web Marketer's Guide to Online Facts (2000), Cyber Atlas, 10 May.