Managing corporate visual identity: Exploring the differences between manufacturing and service, and profit-making and nonprofit organizations

Journal of Business Communication

Volumn 43, Issue 2, 2006, Pages 138-157

  Van Den Bosch, Annette L M ^a   De Jong, Menno D T ^a   Elving, Wim J L ^b  

^a Department of Communication Studies   (Netherlands)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Corporate branding; Corporate communication; Corporate identity; Corporate visual identity

Indexed keywords

EID: 33644610032     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/0021943605285476     Document Type: Article

References (43)

1. Baker, M. J., & Balmer, J. M. T. (1997). Visual identity: Trappings or substance? European Journal of Marketing, 31 (5). 366-382.
2. Balmer, J. M. T., & Gray, E. R. (2000). Corporate identity and corporate communications: Creating a competitive advantage. Industrial and Commercial Training, 32 (7). 256-262.
3. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice Hall.
4. Birdsell, D. S., & Groarke, L. (1996). Toward a theory of visual argument. Argumentation and Advocacy, 33, 1-10.
5. Blair, A. J. (1996). The possibility and actuality of visual arguments. Argumentation and Advocacy, 33, 23-39.
6. Bromley, D. B. (2001). Relationships between personal and corporate reputation. European Journal of Marketing, 35 (3/4). 316-334.
7. Deal, T. E., & Kennedy, A. A. (1982). Corporate cultures: The rites and rituals of corporate life. Reading, MA: Addison-Wesley.
8. Demenint, M. I., van der Vlist, R., & Allegro, J. T. (1989). Organisaties in een dynamische wereld [Organizations in a dynamicworld]. In J. J. Boonstra, M. I. Demenint, & O. Steensma (Eds.), Organiseren en veranderen in een dynamische wereld[Organizing and changing in a dynamicworld] (pp. 15-31). Culemborg, the Netherlands: Lemma.
9. Dutton, J. E., & Dukerich, J. M. (1991). Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal, 34 (3). 517-554.
10. Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39 (2). 239-263.
11. Flanagin, A. J., & Waldeck, J. H. (2004). Technology use and organizational newcomer socialization. Journal of Business Communication, 41 (2). 137-165.
12. Fleming, D. (1996). Can pictures be arguments? Argumentation and Advocacy, 33, 11-22.
13. Fombrun, C. J., & Rindova, V. P. (1998). Reputation management in Global 1000 firms: Abenchmarking study. Corporate Reputation Review, 1 (3). 205-212.
14. Fombrun, C. J., & van Riel, C. B. M. (2004). Fame and fortune: How successful companies build winning reputations. Upper Saddle River, NJ: Financial Times Prentice Hall.
15. Gabrielsen, G., Kristensen, T., & Hansen, F. (2000). Corporate design: A tool for testing. Corporate Communications: An International Journal, 5 (2). 113-118.
16. Hall, R. H. (1991). Organizations: Structures, processes and outcomes. Englewood Cliffs, NJ: Prentice Hall.
17. Hatch, M. J., & Schultz, M. (1997). Relations between organizational culture, identity and image. European Journal of Marketing, 31 (5). 356-365.
18. Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37 (7/8). 1041-1064.
19. Henderson, P. W., & Cote, J. A. (1998). Guidelines for selecting or modifying logos. Journal of Marketing, 62, 14-30.
20. Hodge, B. J., Anthony, W. P., & Gales, L. M. (1996). Organization theory: A strategic approach. Englewood Cliffs, NJ: Prentice Hall.
21. Ind, N. (2001). Living the brand. London: Kogan Page.
22. Johnson, G., & Scholes, K. (1999). Exploring corporate strategy. Englewood Cliffs, NJ: Prentice Hall.
23. Kapferer, J. N. (1994). Strategic brand management. New York: Free Press.
24. Kiriakidou, O., & Millward, L. J. (2000). Corporate identity: External reality or internal fit? Corporate Communications: An International Journal, 5 (1). 49-58.
25. Kotter, J. P. (1996). Leading change. Boston: Harvard Business School Press.
26. Lawrence, P. R., & Lorsch, J. W. (1967). Organization and environment. Boston: Harvard Business School Press.
27. Leavitt, H. J. (1965). Applied organizational change in industry: Structural, technological, and humanistic approaches. In J. March (Ed.), Handbook of organizations (pp. 1144-1170). Chicago: Rand McNally.
28. Melewar, T. C., & Saunders, J. (1998). Global corporate visual identity systems: Standardization, control and benefits. International Marketing Review, 15 (4). 291-308.
29. Mintzberg, H. (1979). The structuring of organizations. Englewood Cliffs, NJ: Prentice Hall.
30. Mintzberg, H., Ahlstrand, B., & Lampel, J. (1998). A guided tour through the wilds of strategic management. New York: Free Press.
31. Monge, P. R., & Contractor, N. S. (2001). Emergence of communication networks. In F. M. Jablin & L. L. Putnam (Eds.), The new handbook of organizational communication: Advances in theory, research, and methods (pp. 440-502). Thousand Oaks, CA: Sage.
32. Moriarty, S. E. (1996). Abduction: A theory of visual interpretation. Communication Theory, 6 (2). 167-187.
33. Olins, W. (1989). Corporate identity: Making business strategy visible through design. London: Thames & Hudson.
34. Renkema, J., & Hoeken, H. (1998). The influence of negative newspaper publicity on corporate image in the Netherlands. Journal of Business Communication, 35 (4). 521-535.
35. Schein, E. H. (1992). Organizational culture and leadership. San Francisco: Jossey-Bass.
36. Schultz, M., Hatch, M. J., & Larsen, M. H. (Eds.). (2000). The expressive organisation: Linking identity, reputation and the corporate brand. Oxford, UK: Oxford University Press.
37. Trice, H. M., & Beyer, J. M. (1993). The cultures of work organizations. Englewood Cliffs, NJ: Prentice Hall.
38. van den Bosch, A. L. M. (1999). Corporate identity: De zorg voor een consistente visuele huisstijl[Corporate identity: Maintaining a consistent corporate visual identity]. Master's thesis, Utrecht University, the Netherlands.
39. van den Bosch, A. L. M., de Jong, M. D. T., & Elving, W. J. L. (2004). Managing corporate visual identity: Use and effects of organizational measures to support a consistent self-presentation. Public Relations Review, 30 (2). 225-234.
40. van den Bosch, A. L. M., de Jong, M. D. T., & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10 (2). 108-116.
41. van den Bosch, A. L. M., Elving, W. J. L., & de Jong, M. D. T. (in press). The impact of organisational characteristics on corporate visual identity. European Journal of Marketing.
42. van Riel, C. B. M. (2000). Corporate communication orchestrated by a sustainable corporate story. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The expressive organisation: Linking identity, reputation and the corporate brand (pp. 157-181). Oxford, UK: Oxford University Press.
43. van Riel, C. B. M., & Balmer, J. M. T. (1997). Corporate identity: The concept, its measurement and management. European Journal of Marketing, 31 (5). 340-355.