Cultural differences in brand designs and tagline appeals

International Marketing Review

Volumn 24, Issue 4, 2007, Pages 474-491

  Jun, Jong Woo ^a   Lee, Hyung Seok ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Brands; Corporate identity; Culture; South Korea; United States of America

Indexed keywords

EID: 34547315632     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710761035     Document Type: Article

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