Considerations on the evolution of political marketing theory

Marketing Theory

Volumn 9, Issue 2, 2009, Pages 149-164

  Butler, Patrick ^a   Harris, Phil ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF CHESTER   (United Kingdom)

Author keywords

Political marketing research; Political marketing theory development

Indexed keywords

EID: 66849095764     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109103022     Document Type: Article

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