메뉴 건너뛰기




Volumn 12, Issue 4, 1996, Pages 313-328

Machiavellian marketing: The development of corporate lobbying in the UK

Author keywords

[No Author keywords available]

Indexed keywords


EID: 10844269085     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964417     Document Type: Article
Times cited : (47)

References (43)
  • 5
    • 85135308204 scopus 로고
    • Political Marketing: Structure and Process
    • Butler, P., and Collins, N., 1994. “Political Marketing:Structure and Process”. European Journal of Marketing, 28 (1):19–34.
    • (1994) European Journal of Marketing , vol.28 , Issue.1 , pp. 19-34
    • Butler, P.1    Collins, N.2
  • 10
    • 84951169482 scopus 로고
    • Scottish & Newcastle Breweries
    • Harris P., McDonald F., (eds), London: Paul Chapman Publishing Ltd
    • Gallagher, J.C., and Scott, R., 1994. “Scottish & Newcastle Breweries”. In European Business and Marketing:Strategic Issues, Edited by:Harris, P., and McDonald, F., 230–236. London:Paul Chapman Publishing Ltd.
    • (1994) European Business and Marketing: Strategic Issues , pp. 230-236
    • Gallagher, J.C.1    Scott, R.2
  • 13
    • 85024191213 scopus 로고
    • Battle is on to Design Fighter of the Future
    • 2 September, 1994, Aerospace Supplement
    • Gray, B., 1994. “Battle is on to Design Fighter of the Future”. Financial Times, 2 September:V 1994, Aerospace Supplement
    • (1994) Financial Times , pp. V
    • Gray, B.1
  • 15
    • 84993101938 scopus 로고
    • British Aerospace: Regional Aircraft Strategy
    • Harris P., McDonald F., (eds), London: Paul Chapman Publishing Ltd
    • Harris, P., and Sherwood, R., 1994. “British Aerospace:Regional Aircraft Strategy”. In European Business Marketing:Strategic Issues, Edited by:Harris, P., and McDonald, F., 109–123. London:Paul Chapman Publishing Ltd.
    • (1994) European Business Marketing: Strategic Issues , pp. 109-123
    • Harris, P.1    Sherwood, R.2
  • 17
    • 84951111818 scopus 로고
    • London
    • Institute of Public Relations. 1994. Sword of Excellence Awards 16London
    • (1994) Sword of Excellence Awards , pp. 16
  • 22
    • 0003902676 scopus 로고
    • Englewood Cliffs, New Jersey: Prentice Hall
    • Kotler, P., 1967. Marketing Management, Englewood Cliffs, New Jersey:Prentice Hall.
    • (1967) Marketing Management
    • Kotler, P.1
  • 23
    • 85024176838 scopus 로고
    • Rethink the Marketing Concept
    • 14 September, 1989
    • Kotler, P., 1989. “Rethink the Marketing Concept”. Marketing News, 14 September:1–22. 24 1989
    • (1989) Marketing News , pp. 24-22
    • Kotler, P.1
  • 27
    • 84950978800 scopus 로고
    • Oxford: Blackwell
    • Miller, C., 1990. Lobbying, Oxford:Blackwell.
    • (1990) Lobbying
    • Miller, C.1
  • 32
    • 84862316536 scopus 로고
    • High Priesthood, Low Priestcraft; The Role of PoliticalConsultants
    • O'Shaughnessy, N., 1990. “High Priesthood, Low Priestcraft; The Role of PoliticalConsultants”. European Journal of Marketing, 24 (2):7–23.
    • (1990) European Journal of Marketing , vol.24 , Issue.2 , pp. 7-23
    • O'Shaughnessy, N.1
  • 33
    • 85024239021 scopus 로고
    • Big names agencies zero in on the House
    • October, 1993
    • O'Sullivan, T., 1993. “Big names agencies zero in on the House”. PR Week, 7 October:9–10. 1993
    • (1993) PR Week , vol.7 , pp. 9-10
    • O'Sullivan, T.1
  • 34
    • 84993077798 scopus 로고
    • Destruction of lobbyists’ political mystique
    • October, 1994
    • O'Sullivan, T., 1994. “Destruction of lobbyists’ political mystique”. PR Week, 7 October:7–10. 1994
    • (1994) PR Week , vol.7 , pp. 7-10
    • O'Sullivan, T.1
  • 36
    • 0004258550 scopus 로고
    • Oxford: Oxford University Press
    • Richardson, J.J., ed. 1993. Pressure Groups, 1Oxford:Oxford University Press.
    • (1993) Pressure Groups , pp. 1
    • Richardson, J.J.1
  • 40
    • 85024233314 scopus 로고
    • Changing Legislation” “A Lobbying Project on Behalf of Photographers
    • Moss D., (ed), London: Routledge Ltd
    • Wade, N., 1990. “Changing Legislation” “A Lobbying Project on Behalf of Photographers”. In Public Relations in Practice, A Casebook, Edited by:Moss, D., 56–63. London:Routledge Ltd.
    • (1990) Public Relations in Practice, A Casebook , pp. 56-63
    • Wade, N.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.