메뉴 건너뛰기




Volumn 53, Issue 2, 2005, Pages 343-361

Brand leaders: Clinton, Blair and the limitations of the permanent campaign

Author keywords

[No Author keywords available]

Indexed keywords


EID: 21644462149     PISSN: 00323217     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-9248.2005.00532.x     Document Type: Article
Times cited : (114)

References (111)
  • 1
    • 85135297533 scopus 로고    scopus 로고
    • The theoretical and philosophical underpinnings of relationship marketing: Environmental factors behind the changing marketing paradigm
    • Aijo, T. (1996) 'The Theoretical and Philosophical Underpinnings of Relationship Marketing: Environmental Factors behind the Changing Marketing Paradigm', European Journal of Marketing, 30 (2), 8-18.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 8-18
    • Aijo, T.1
  • 3
    • 21644487644 scopus 로고    scopus 로고
    • Ties that bind
    • J. Pavitt (ed.), London: VandA
    • Barwise, P., Dunham, A. and Ritson, M. (2000) 'Ties that bind', in J. Pavitt (ed.), Brand New. London: VandA, pp. 60-82.
    • (2000) Brand New , pp. 60-82
    • Barwise, P.1    Dunham, A.2    Ritson, M.3
  • 5
    • 21644466415 scopus 로고    scopus 로고
    • Foreword
    • London: HMSO
    • Blair, T. (1998b) 'Foreword', Annual Report. London: HMSO.
    • (1998) Annual Report
    • Blair, T.1
  • 8
    • 77049121168 scopus 로고    scopus 로고
    • Speech to the labour party conference
    • 2 October
    • Blair, T. (2002) Speech to the Labour Party Conference, Guardian, 2 October.
    • (2002) Guardian
    • Blair, T.1
  • 9
    • 77049121168 scopus 로고    scopus 로고
    • Speech to the labour party conference
    • 28 September
    • Blair, T. (2004) Speech to the Labour Party Conference, Guardian, 28 September.
    • (2004) Guardian
    • Blair, T.1
  • 11
    • 21644477807 scopus 로고    scopus 로고
    • Polling to campaign and to govern
    • N. Ornstein and T. Mann (eds), Washington, DC: American Enterprise Institute and the Brookings Institute
    • Bowman, K. (2000) 'Polling to Campaign and to Govern', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington, DC: American Enterprise Institute and the Brookings Institute, pp. 54-74.
    • (2000) The Permanent Campaign and Its Future , pp. 54-74
    • Bowman, K.1
  • 13
    • 0009918505 scopus 로고    scopus 로고
    • A conceptual framework for political marketing
    • B. Newman (ed.), London: Sage
    • Butler, P. and Collins, N. (1999) 'A Conceptual Framework for Political Marketing', in B. Newman (ed.), The Handbook of Political Marketing. London: Sage, pp. 55-72.
    • (1999) The Handbook of Political Marketing , pp. 55-72
    • Butler, P.1    Collins, N.2
  • 14
    • 21644447859 scopus 로고    scopus 로고
    • Demotion? Has Clinton turned the bully pulpit into a lectern?
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Campbell, C. (2000) 'Demotion? Has Clinton turned the bully pulpit into a lectern?', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 48-69.
    • (2000) The Clinton Legacy , pp. 48-69
    • Campbell, C.1
  • 15
    • 12944295788 scopus 로고    scopus 로고
    • London: Hutchinson
    • Clinton, B. (2004) My Life. London: Hutchinson.
    • (2004) My Life
    • Clinton, B.1
  • 18
    • 21644479957 scopus 로고    scopus 로고
    • Considerations on market analysis for political parties
    • N. O'Shaughnessy and S. Henneberg (eds). London: Praeger
    • Collins, N. and Butler, P. (2002) 'Considerations on Market Analysis for Political Parties', in N. O'Shaughnessy and S. Henneberg (eds). The Idea of Political Marketing. London: Praeger, pp. 1-18.
    • (2002) The Idea of Political Marketing , pp. 1-18
    • Collins, N.1    Butler, P.2
  • 19
    • 3142759722 scopus 로고    scopus 로고
    • Running backward: The congressional money chase
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Corrado, A. (2000) 'Running Backward: the Congressional Money Chase', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 75-107.
    • (2000) The Permanent Campaign and Its Future , pp. 75-107
    • Corrado, A.1
  • 20
    • 0036021512 scopus 로고    scopus 로고
    • How firms relate to their markets: An empirical examination of contemporary marketing practices
    • Coviello, N., Brodie, R., Danaher, P. and Johnston, W. (2002) 'How Firms Relate to their Markets: An empirical examination of contemporary marketing practices', Journal of Marketing, 66 (2), 33-46.
    • (2002) Journal of Marketing , vol.66 , Issue.2 , pp. 33-46
    • Coviello, N.1    Brodie, R.2    Danaher, P.3    Johnston, W.4
  • 24
    • 21644445283 scopus 로고
    • Brands and the role of advertising
    • Don Cowley (ed.), London: Kogan Page
    • Duckworth, Gary (1991), 'Brands and the Role of Advertising', in Don Cowley (ed.), Understanding Brands. London: Kogan Page, pp. 59-81.
    • (1991) Understanding Brands , pp. 59-81
    • Duckworth, G.1
  • 25
    • 21644481130 scopus 로고    scopus 로고
    • Campaigning is not governing: Bill Clinton's rhetorical presidency
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Edwards, G. (2000) 'Campaigning is Not Governing: Bill Clinton's Rhetorical Presidency', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 33-47.
    • (2000) The Clinton Legacy , pp. 33-47
    • Edwards, G.1
  • 26
    • 0006521070 scopus 로고    scopus 로고
    • Political marketing: Lessons from the mainstream
    • Egan, J. (1999) 'Political Marketing: Lessons from the Mainstream', Journal of Marketing Management, 15 (6), 495-503.
    • (1999) Journal of Marketing Management , vol.15 , Issue.6 , pp. 495-503
    • Egan, J.1
  • 28
    • 0005771048 scopus 로고
    • Defining a brand
    • D. Cowley (ed.), London: Kogan Page
    • Feldwick, P. (1991) 'Defining a Brand', in D. Cowley (ed.), Understanding Brands, London: Kogan Page, pp. 191-30.
    • (1991) Understanding Brands , pp. 191-230
    • Feldwick, P.1
  • 30
    • 36049011693 scopus 로고    scopus 로고
    • A damascene conversion? New labour and media relations
    • S. Ludlam and M. Smith (eds), Basingstoke: Palgrave
    • Franklin, B. (2004) 'A Damascene Conversion? New Labour and Media Relations', in S. Ludlam and M. Smith (eds), Governing as New Labour: Policy and Politics under Blair. Basingstoke: Palgrave, pp. 88-105
    • (2004) Governing as New Labour: Policy and Politics under Blair , pp. 88-105
    • Franklin, B.1
  • 31
    • 21644440967 scopus 로고    scopus 로고
    • The trashing of ken
    • 17 November
    • Freedland, J. (1999) 'The trashing of Ken', Guardian, 17 November.
    • (1999) Guardian
    • Freedland, J.1
  • 32
    • 84860956683 scopus 로고    scopus 로고
    • Gallup Organisation (2004) 'Presidential Ratings'. Available online at: http://www.gallup.com/poll/content/print.aspx?ci=1723.
    • (2004) Presidential Ratings
  • 33
    • 21644453024 scopus 로고
    • Accessing the brand through research
    • D. Cowley (ed.), London: Kogan Page
    • Gordon, W. (1991) 'Accessing the Brand through Research', in D. Cowley (ed.), Understanding Brands. London: Kogan Page, pp. 33-56.
    • (1991) Understanding Brands , pp. 33-56
    • Gordon, W.1
  • 39
    • 21644459918 scopus 로고    scopus 로고
    • Blair fears labour rift over the economy
    • 12 December
    • Grice, A. (1998) 'Blair fears Labour rift over the economy', The Independent, 12 December.
    • (1998) The Independent
    • Grice, A.1
  • 41
    • 84950440078 scopus 로고
    • Quo Vadis, marketing? Towards a relationship marketing paradigm
    • Grönroos, C. (1994) 'Quo Vadis, Marketing? Towards a Relationship Marketing Paradigm', Journal of Marketing Management, 10 (5), 347-60.
    • (1994) Journal of Marketing Management , vol.10 , Issue.5 , pp. 347-360
    • Grönroos, C.1
  • 42
    • 21644466745 scopus 로고    scopus 로고
    • Establishing the Charles Kennedy brand: A strategy for an election the result of which is a foregone conclusion
    • Harris, P. and Lock, A. (2001) 'Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion', Journal of Marketing Management, 17 (9-10), 943-56.
    • (2001) Journal of Marketing Management , vol.17 , Issue.9-10 , pp. 943-956
    • Harris, P.1    Lock, A.2
  • 43
    • 0000051786 scopus 로고
    • Political marketing
    • Harrop, M. (1990) 'Political marketing', Parliamentary Affairs, 43 (3), 277-91.
    • (1990) Parliamentary Affairs , vol.43 , Issue.3 , pp. 277-291
    • Harrop, M.1
  • 44
    • 21644460304 scopus 로고    scopus 로고
    • Campaigning and governing: A conspectus
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Heclo, H. (2000) 'Campaigning and Governing: A Conspectus', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 1-37.
    • (2000) The Permanent Campaign and Its Future , pp. 1-37
    • Heclo, H.1
  • 45
    • 21644488560 scopus 로고    scopus 로고
    • Political marketing and the relationship marketing paradigm
    • Lincoln, 5-8 April
    • Henneberg, S. (2004) 'Political marketing and the relationship marketing paradigm', paper presented to the Political Studies Association conference, Lincoln, 5-8 April.
    • (2004) Political Studies Association Conference
    • Henneberg, S.1
  • 46
    • 21644459313 scopus 로고    scopus 로고
    • The press and the permanent campaign
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Hess, S. (2000) 'The Press and the Permanent Campaign', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 38-53.
    • (2000) The Permanent Campaign and Its Future , pp. 38-53
    • Hess, S.1
  • 50
    • 21644433875 scopus 로고    scopus 로고
    • The anglicisation of political marketing: How Blair "out-marketed" Clinton
    • Ingram, P. and Lees-Marshment, J. (2002) 'The Anglicisation of Political Marketing: How Blair "Out-marketed" Clinton', Journal of Public Affairs, 2 (2), 44-56.
    • (2002) Journal of Public Affairs , vol.2 , Issue.2 , pp. 44-56
    • Ingram, P.1    Lees-Marshment, J.2
  • 51
    • 21844516595 scopus 로고
    • The rise of presidential polling: The Nixon White house in historical perspective
    • Jacobs, L. R. and Shapiro, R. Y. (1995) 'The Rise of Presidential Polling: the Nixon White House in Historical Perspective', Public Opinion Quarterly, 59 (2), 163-95.
    • (1995) Public Opinion Quarterly , vol.59 , Issue.2 , pp. 163-195
    • Jacobs, L.R.1    Shapiro, R.Y.2
  • 54
    • 21644451541 scopus 로고    scopus 로고
    • Preparing to govern in 2001: Lessons from the clinton presidency
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Jones, C. (2000) 'Preparing to Govern in 2001: Lessons from the Clinton Presidency', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 185-218.
    • (2000) The Permanent Campaign and Its Future , pp. 185-218
    • Jones, C.1
  • 58
  • 62
    • 10844220095 scopus 로고    scopus 로고
    • Not big brand names but corner shop: Marketing politics to a disengaged electorate
    • Lilleker, D. and Negrine, R. (2003) 'Not Big Brand Names but Corner Shop: Marketing Politics to a Disengaged Electorate', Journal of Political Marketing, 2 (1), 55-75.
    • (2003) Journal of Political Marketing , vol.2 , Issue.1 , pp. 55-75
    • Lilleker, D.1    Negrine, R.2
  • 63
    • 85176585433 scopus 로고    scopus 로고
    • Political marketing - Vive la difference!
    • Lock, A. and Harris, P. (1996) 'Political Marketing - Vive la Difference!', European Journal of Marketing, 30 (10-11), 21-31.
    • (1996) European Journal of Marketing , vol.30 , Issue.10-11 , pp. 21-31
    • Lock, A.1    Harris, P.2
  • 66
    • 21644439736 scopus 로고    scopus 로고
    • Branding = distinctive authenticity
    • J. Pavitt (ed.), London: VandA
    • Marzano, S. (2000) 'Branding = distinctive authenticity', in J. Pavitt (ed.), Brand New. London: VandA, pp, 58-9.
    • (2000) Brand New , pp. 58-59
    • Marzano, S.1
  • 69
    • 21644446188 scopus 로고    scopus 로고
    • The emperor's new clothes: A backlash against branding?
    • Winter
    • Mitchell, A. (2001) 'The Emperor's New Clothes: A backlash against branding?', Market Leader, Winter.
    • (2001) Market Leader
    • Mitchell, A.1
  • 72
    • 84971914975 scopus 로고
    • Presidential popularity from Truman to Johnson
    • Mueller, J. (1970) 'Presidential Popularity from Truman to Johnson', American Political Science Review, 64 (1), 18-34.
    • (1970) American Political Science Review , vol.64 , Issue.1 , pp. 18-34
    • Mueller, J.1
  • 73
    • 0038109781 scopus 로고    scopus 로고
    • The permanent campaign: Marketing as a governing tool
    • B. Newman (ed.), London: Sage
    • Nimmo, D. (1999) 'The Permanent Campaign: Marketing as a Governing Tool', in B. Newman (ed.), The Handbook of Political Marketing. London: Sage, pp. 73-86.
    • (1999) The Handbook of Political Marketing , pp. 73-86
    • Nimmo, D.1
  • 78
    • 0142004386 scopus 로고    scopus 로고
    • A predictive model of voter behaviour: The repositioning of Bill Clinton
    • B. Newman (ed.), London: Sage
    • Newman, B. (1999) 'A Predictive Model of Voter Behaviour: the Repositioning of Bill Clinton', in B. Newman (ed.), The Handbook of Political Marketing. London: Sage, pp. 259-82.
    • (1999) The Handbook of Political Marketing , pp. 259-282
    • Newman, B.1
  • 79
    • 0035995783 scopus 로고    scopus 로고
    • Policies, principles and polls: Bill Clinton's third way welfare politics 1992-1996
    • O'Connor, B. (2002) 'Policies, Principles and Polls: Bill Clinton's Third Way Welfare Politics 1992-1996', Australian Journal of Politics and History, 48 (3), 396-411.
    • (2002) Australian Journal of Politics and History , vol.48 , Issue.3 , pp. 396-411
    • O'Connor, B.1
  • 81
    • 21644476238 scopus 로고    scopus 로고
    • The marketing of political marketing
    • N. O'Shaughnessy and S. Henneberg (eds), London: Praeger
    • O'Shaughnessy, N. (2002) 'The Marketing of Political Marketing', in N. O'Shaughnessy and S. Henneberg (eds), The Idea of Political Marketing. London: Praeger, pp. 209-20.
    • (2002) The Idea of Political Marketing , pp. 209-220
    • O'Shaughnessy, N.1
  • 82
    • 21644447858 scopus 로고    scopus 로고
    • Introduction
    • N. O'Shaughnessy and S. Henneberg (eds), London: Praeger
    • O'Shaughnessy, N. and Henneberg, S. (2002) 'Introduction', in N. O'Shaughnessy and S. Henneberg (eds), The Idea of Political Marketing. London: Praeger, pp. xi-xx.
    • (2002) The Idea of Political Marketing
    • O'Shaughnessy, N.1    Henneberg, S.2
  • 83
    • 21644488868 scopus 로고    scopus 로고
    • Conclusion: The permanent campaign and the future of American democracy
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Ornstein, N. and Mann, T. (2000) 'Conclusion: The Permanent Campaign and the Future of American Democracy', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 219-34.
    • (2000) The Permanent Campaign and Its Future , pp. 219-234
    • Ornstein, N.1    Mann, T.2
  • 85
    • 0037551009 scopus 로고    scopus 로고
    • Clinton and the organised interests: Splitting friends, unifying enemies
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Peterson, M. (2000) 'Clinton and the Organised Interests: Splitting Friends, Unifying Enemies', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 140-68.
    • (2000) The Clinton Legacy , pp. 140-168
    • Peterson, M.1
  • 87
    • 0003322249 scopus 로고    scopus 로고
    • Introduction: What's troubling the trilateral democracies
    • S. Pharr and R. Putnam (eds), Princeton NJ: Princeton University Press
    • Putnam, R., Pharr, S. and Dalton, R. (2000) 'Introduction: What's Troubling the Trilateral Democracies', in S. Pharr and R. Putnam (eds), Disaffected Democracies: What's Troubling the Trilateral Countries. Princeton NJ: Princeton University Press, pp. 3-27.
    • (2000) Disaffected Democracies: What's Troubling the Trilateral Countries , pp. 3-27
    • Putnam, R.1    Pharr, S.2    Dalton, R.3
  • 88
    • 84973969232 scopus 로고
    • Promise and performance: A dynamic model of presidential popularity
    • Ostrom, C. and Simon, D. (1985) 'Promise and Performance: A Dynamic Model of Presidential Popularity', American Political Science Review, 79 (2), 334-58.
    • (1985) American Political Science Review , vol.79 , Issue.2 , pp. 334-358
    • Ostrom, C.1    Simon, D.2
  • 89
    • 0008226258 scopus 로고    scopus 로고
    • Clinton's domestic policy: The lessons of a "new democrat"
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Quirk, P. and Cunion, W. (2000) 'Clinton's Domestic Policy: the Lessons of a "New Democrat"', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 200-25.
    • (2000) The Clinton Legacy , pp. 200-225
    • Quirk, P.1    Cunion, W.2
  • 91
    • 21644483338 scopus 로고    scopus 로고
    • The tale of two tonys
    • 23 July
    • Rawnsley, A. (2000b) 'The Tale of Two Tonys', Observer, 23 July.
    • (2000) Observer
    • Rawnsley, A.1
  • 94
    • 21644465171 scopus 로고    scopus 로고
    • Cutting with the grain: Is there a clinton leadership legacy
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Rockman, B. (2000) 'Cutting with the Grain: Is there a Clinton Leadership Legacy', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 274-94.
    • (2000) The Clinton Legacy , pp. 274-294
    • Rockman, B.1
  • 96
    • 85176548970 scopus 로고    scopus 로고
    • The odd couple: Marketing and maggie
    • Scammell, M. (1996) 'The Odd Couple: Marketing and Maggie', European Journal of Marketing, 30 (10-11), 122-34.
    • (1996) European Journal of Marketing , vol.30 , Issue.10-11 , pp. 122-134
    • Scammell, M.1
  • 97
    • 0040960285 scopus 로고    scopus 로고
    • Political marketing: Lessons for political science
    • Scammell, M. (1999) 'Political Marketing: Lessons for Political Science', Political Studies, 47 (4), 718-39.
    • (1999) Political Studies , vol.47 , Issue.4 , pp. 718-739
    • Scammell, M.1
  • 98
    • 17044373404 scopus 로고    scopus 로고
    • The media and media management
    • A. Seldon (ed.), London: Little, Brown
    • Scammell, M. (2001) 'The Media and Media Management', in A. Seldon (ed.), The Blair Effect. London: Little, Brown, pp. 509-33.
    • (2001) The Blair Effect , pp. 509-533
    • Scammell, M.1
  • 99
    • 0002378770 scopus 로고    scopus 로고
    • Tony Blair and new labour
    • A. King (ed.), New York: Chatham House
    • Seyd, P. (1998) 'Tony Blair and New Labour' in A. King (ed.), New Labour Triumphs: Britain at the Polls. New York: Chatham House, pp. 32-47.
    • (1998) New Labour Triumphs: Britain at the Polls , pp. 32-47
    • Seyd, P.1
  • 100
    • 21644478412 scopus 로고    scopus 로고
    • The partisan legacy: Are there any new democrats? (and by the way was there a republican revolution?)
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Shafer, B. (2000) 'The Partisan Legacy: Are there any New Democrats? (And by the way was there a Republican Revolution?)', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 1-32.
    • (2000) The Clinton Legacy , pp. 1-32
    • Shafer, B.1
  • 101
    • 21644435562 scopus 로고    scopus 로고
    • The 2001 general election: Factors influencing the brand image of political parties and their leaders
    • Smith, G. (2001) 'The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders', Journal of Marketing Management, 17 (9-10), 989-1006.
    • (2001) Journal of Marketing Management , vol.17 , Issue.9-10 , pp. 989-1006
    • Smith, G.1
  • 102
    • 0345709511 scopus 로고    scopus 로고
    • The American presidency: Surviving and thriving amidst the permanent campaign
    • N. Ornstein and T. Mann (eds), Washington DC: American Enterprise Institute and the Brookings Institute
    • Tenpas, K. (2000) The American Presidency: Surviving and Thriving amidst the Permanent Campaign', in N. Ornstein and T. Mann (eds), The Permanent Campaign and its Future. Washington DC: American Enterprise Institute and the Brookings Institute, pp. 108-34.
    • (2000) The Permanent Campaign and Its Future , pp. 108-134
    • Tenpas, K.1
  • 103
    • 0006800715 scopus 로고    scopus 로고
    • It really is the message
    • Thompson, P. (2000), 'It Really is the Message', Renewal, 8 (3), 1-6.
    • (2000) Renewal , vol.8 , Issue.3 , pp. 1-6
    • Thompson, P.1
  • 104
    • 0004156984 scopus 로고
    • Princeton NJ: Princeton University Press
    • Tulis, J. (1987) The Rhetorical Presidency. Princeton NJ: Princeton University Press.
    • (1987) The Rhetorical Presidency
    • Tulis, J.1
  • 105
    • 84917306078 scopus 로고    scopus 로고
    • The rise of the brand state
    • Van Ham, P. (2001) 'The Rise of the Brand State', Foreign Affairs, September/October, pp. 2-6.
    • (2001) Foreign Affairs , Issue.SEPTEMBER-OCTOBER , pp. 2-6
    • Van Ham, P.1
  • 107
    • 84954595986 scopus 로고    scopus 로고
    • New labour: A strategy of the creation, development and demise of a political brand
    • White, J. and de Chernatony, L. (2002) 'New Labour: A Strategy of the Creation, Development and Demise of a Political Brand', Journal of Political Marketing, 1 (2-3), 45-52.
    • (2002) Journal of Political Marketing , vol.1 , Issue.2-3 , pp. 45-52
    • White, J.1    De Chernatony, L.2
  • 108
    • 21644467642 scopus 로고    scopus 로고
    • Blair promises Britain an era of equality and opportunity
    • 29 September
    • White, M. (1999) 'Blair promises Britain an era of equality and opportunity', Guardian, 29 September.
    • (1999) Guardian
    • White, M.1
  • 110
    • 21644475615 scopus 로고    scopus 로고
    • Clinton in comparative perspective
    • C. Campbell and B. Rockman (eds), London: Chatham House
    • Wilson, G. (2000) 'Clinton in Comparative Perspective', in C. Campbell and B. Rockman (eds), The Clinton Legacy. London: Chatham House, pp. 254-73.
    • (2000) The Clinton Legacy , pp. 254-273
    • Wilson, G.1
  • 111
    • 0004275686 scopus 로고
    • New York: Pocket Books
    • Woodward, B. (1995) The Agenda. New York: Pocket Books.
    • (1995) The Agenda
    • Woodward, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.