Political brands and consumer citizens: The rebranding of Tony Blair

Annals of the American Academy of Political and Social Science

Volumn 611, Issue 1, 2007, Pages 176-192

  Scammell, Margaret ^a  

^a LONDON SCHOOL OF ECONOMICS   (United Kingdom)

Author keywords

Marketing and elections; Political brands; Political communication; Tony Blair

Indexed keywords

EID: 34247554920     PISSN: 00027162     EISSN: 15523349     Source Type: Journal    
DOI: 10.1177/0002716206299149     Document Type: Article

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