Theory-building in political marketing: Parallels in public management

Journal of Political Marketing

Volumn 6, Issue 2-3, 2007, Pages 91-107

  Butler, Patrick ^a,d   Collins, Neil ^b,e   Fellenz, Martin R ^c,f  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY COLLEGE CORK   (Ireland)

^c TRINITY COLLEGE DUBLIN   (Ireland)

^d UNIVERSITY OF MELBOURNE   (Australia)

^e Faculty of Commerce

^f TRINITY COLLEGE DUBLIN   (Ireland)

Author keywords

Political marketing; Public sector marketing; Subdiscipline integration

Indexed keywords

EID: 34548479948     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n02_06     Document Type: Article

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