The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders

Journal of Marketing Management

Volumn 17, Issue 9-10, 2001, Pages 989-1006

  Smith, Gareth ^a  

^a NONE

Author keywords

BRANDS; EVENTS; IMAGE; MARKETING; POLITICS

Indexed keywords

EID: 21644435562     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366719     Document Type: Article

References (0)