Theory and concept development in political marketing: Issues and an agenda

Journal of Political Marketing

Volumn 6, Issue 2-3, 2007, Pages 5-31

  Henneberg, Stephan C ^a,c   O'Shaughnessy, Nicholas J ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Concept development; Epistemology; Political marketing theory; Research agenda

Indexed keywords

EID: 34548495091     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n02_02     Document Type: Article

References (96)

1. Alderson, W. (1957) Marketing Behavior and Executive Action, Homewood: Richard D. Irwin.
2. Alderson, W. (1965) Dynamic Marketing Behavior, Homewood: Richard D. Irwin.
3. Arndt, J. ( 1985) "On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Problem Solving," Journal of Marketing, 49, 11-23.
4. Bacharach, S. B. (1989) "Organizational Theories: Some Criteria for Evaluation," Academy of Management Review, 14, 496-515.
5. Bagozzi, R. P. (1975) "Marketing as Exchange," Journal of Marketing, 39, 32-39.
6. Bagozzi, R. P. (1978) "Marketing as Exchange: A Theory of Transactions in the Marketplace," American Behavioral Scientist, 21, 535-556.
7. Baines, P. and Egan, J. (2001) "Marketing and Political Campaigning: Mutually Exclusive or Exclusively Mutual?," Qualitative Market Research, 4(1), 25-34.
8. Bannon, D. P. (2005) "Relationship Marketing and the Political Process," Journal of Political Marketing, 4(2), 85-102.
9. Bartels, R. (1983) "Is Marketing Defaulting its Responsibilities?, " Journal of Marketing, 47(4), 87-102.
10. Blau, P. M. (1964) Exchange and Power in Social Life, New York: Wiley.
11. Bourgeois, L. J. (1979) "Toward a Method of Middle-Range Theorizing," Academy of Management Review, 4(3), 443-447.
12. Brandreth, G. (1999) Breaking the Code, London: Weidenfeld and Nicholson.
13. Brennan, R. (2003) "Does Political Marketing Need the Concept of Customer Value?," Paper presented at the Political Marketing Conference 2003, London, September.
14. Burrell, G. and Morgan, G. (1979) Sociological Paradigms and Organizational Analysis, Aldershot: Ashgate.
15. Burton, D. (2005) "Marketing Theory Matters," British Journal of Management, 16, 5-18.
16. Butler, P. and Collins, N. (1996) "Strategic Analysis in Political Markets," European Journal of Marketing, 30(10), 25-36.
17. Collins, N. and Butler, P. (2002) "Market Analysis for Political Parties," in N. J. O'Shaughnessy and S. C. Henneberg (eds.), The Idea of Political Marketing, Westport: Praeger, pp. 1-17.
18. Collins, N. and Butler, P. (2003) "When Marketing Models Clash with Democracy," Journal of Public Affairs, 3(1), 52-62.
19. Cornelissen, J. P. (2005) "The Uses of Marketing Theory: Constructs, Research Propositions, and Managerial Implications," Marketing Theory, 5(2), 165-184.
20. Dean, D. and Croft, R. (2001) "Friends and Relations: Long-Term Approaches to Political Campaigning," European Journal of Marketing, 35(11), 1197-1216.
21. Dewey, J. (1929) The Quest for Certainty, New York: Minton Balch.
22. Doty, D. H. and Glide, W. H. (1994) "Typologies as a Unique form of Theory Building: Toward Improved Understanding and Modeling," Academy of Management Review, 19(2), 230-251.
23. Dubin, R. (1978) Theory Development, New York: Free Press.
24. Egan, J. (1999) "Political Marketing: Lessons from the Mainstream," Journal, of Marketing Management, 15, 495-503.
25. Falkowski, A. and Cwalina, W. (2002) "Structural Models of Voter Behavior in the 2000 Polish Presidential Election," Journal of Political Marketing, 1(2), 137-158.
26. Ford, D. and Håkansson, H. (2006) "The Idea of Interaction," The IMP Journal, 1(1), 4-27.
27. George, J. M. and Jones, G. R. (2000) "The Role of Time in Theory and Theory Building," Journal of Management, 26(4), 657-684.
28. Gibbons, M., Limoges, C., Nowotny, H., Schwartzman, S., Scott, P., and Trow, M. (1994) The New Production of Knowledge: The Dynamics of Science and Research in Contemporary Sciences, Sage.
29. Gioia, D. A. and Pitre, E. (1990) "Multiparadigm Perspectives on Theory Building," Academy of Management Review, 15, 584-602.
30. Grönroos, C. (1994) "Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm," Journal of Marketing Management, 10, 347-360.
31. Hassard, J. (1993) Sociology and Organization Theory: Positivism, Paradigms and Postmodernity, Cambridge: Cambridge University Press.
32. Hazlett, S. A., McAdam, R., and Gallagher, S. (2005) "Theory Building in Knowledge Management," Journal of Management Inquiry, 14(1), 31-42.
33. Henneberg, S. C. (2004) "The Views of an Advocatus Dei: Political Marketing and its Critics," Journal of Public Affair, 4(3), 225-243.
34. Henneberg, S. C. (2007) "An Epistemological Perspective on Research in Political Marketing," Journal of Political Marketing, Vol. 6, forthcoming.
35. Hicks, J. (1976) "Revolutions," in S. Latsis (ed.), Method and Appraisal in Economics, Cambridge: Cambridge University Press, pp. 207-218.
36. Homans, G. C. (1961) Social Behavior: Its Elementary Forms, New York: Harcourt Brace.
37. Houston, F. S. and Gassenheimer, J. B. (1987) "Marketing and Exchange," Journal of Marketing, 51, 3-1.8.
38. Hunt, S. D. (1976) "The Nature and Scope of Marketing," Journal of Marketing, 40, 17-28.
39. Hunt, S. D. (1991) Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, Cincinnati: Southwestern Publishing.
40. Hunt, S. D. (2003) Controversy in Marketing Theory, New York: Sharpe.
41. Hyman, M. R. (2004) "Revising the Structural Framework for Marketing Management," Journal of Business Research, 57, 923-932.
42. Jenkins, R. (2001) Churchill, London: Macmillan.
43. Johnson, D. (1997) Political Communication in the Information Age, Paper presented at the Wissenchaftszentrum Berlin/Bertelsmann Stiftung, February.
44. Kaplan, A. (1964) The Conduct of Inquiry, New York: Thomas Cromwell.
45. Kavanagh, D. (1995) Election Campaigning: The New Marketing of Politics, Oxford: Blackwell.
46. Klein, K. J., Tosi, H., and Cannella, A. A. (1999) "Multilevel Theory Building: Benefits, Barriers, and New Developments," Academy of Management Review, 24(2), 243-248.
47. Kohli, A. K. and Jaworski, B. J. (1990) "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54, 1-18.
48. Kotler, P. (1972) "A Generic Concept of Marketing," Journal of Marketing, 36, 46-54.
49. Kotler, P. and Levy, S. J. (1969) "Broadening the Concept of Marketing," Journal of Marketing, 33, 10-15.
50. Kotler, P. and Zaltman, G. (1971) "Social Marketing: An Approach to Planned Social Change," Journal of Marketing, 35, 3-12.
51. Kuhn, T. S. (1970) The Structure of Scientific Revolutions, Chicago: Chicago University Press.
52. Kuhn, T. S. (1977) "Second Thoughts on Paradigms," in T. S. Kuhn (ed.), The Essential Tension, Chicago: Chicago University Press, pp. 293-319.
53. Lastrucci, C. L. (1963) The Scientific Approach, Cambridge: Schenkman.
54. Law, J. (2004) After Method, London: Routledge.
55. Lees-Marshment, J. (2001) "The Product, Sales and Market-Oriented Party," European Journal of Marketing, 35(9), 1074-1084.
56. Levy, S. J. (2002) "Revisiting the Marketing Domain," European Journal of Marketing, 36(3), 299-304.
57. Lewis, M. W. and Grimes, A. J. (1999) "Metatriangulation: Building Theory from Multiple Paradigms," Academy of Management Review, 24(4), 672-690.
58. Lloyd, J. (2003) "Square Peg, Round Hole?: Can Marketing-Based Concepts such as 'Product' and the 'Marketing Mix' Have a Useful Rote in the Political Arena?," Paper presented at the PSA Conference 2003, April.
59. Lock, A. and Harris, P. (1996) "Political Marketing-Vive la Différence," European Journal of Marketing, 30(10), 14-24.
60. Mahoney, J. T. and Sanchez, R. (2004) "Building New Management Theory by Integrating Processes and Products of Thought," Journal of Management Inquiry, 13(1), 34-47.
61. McGinnis, J. (1969) The Selling of the President, 1968, New York: Trident.
62. Moloney, K. (2004) "Is Political Marketing New Words or New Practice in UK Politics?," Paper presented at the PSA Conference, Lincoln, April 2004.
63. Nagel, E. (1961) The Structure of Science, New York: Harcourt.
64. Narver, J. and Slater, S. (1990) "The Effect of Market Orientation on Business Profit-ability," Journal of Marketing, 54, 20-35.
65. Newman, B. I. (1994) The Marketing of the President, Thousand Oaks: Sage.
66. Newman, B. I. (1999) The Mass Marketing of Politics, Thousand Oaks: Sage.
67. Newman, B. I. (2002a) "Editorial: The Role of Marketing in Politics," Journal of Political Marketing, 1(1), 1-5.
68. Newman, B. I. (2002b) "Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election," Journal of Political Marketing, 1(2/3), 159-173.
69. O'Cass, A. (2001) "Political Marketing: An Investigation of the Political Marketing Concept and Political Market Orientation in Australian Politics," European Journal of Markering, 35, 1003-1025.
70. Ormrod, R. P. (2006) "A Critique of the Lees-Marshment Market-Oriented Party Model," Politics, 26(2), 110-118.
71. O'Shaughnessy, N. (2006) "Election 2005: The Art and Science of Political Marketing," Journal of Marketing Management, 22.
72. Peterson, R. A. (2005) "Ruminations on Theory and Research Scholarship in Marketing," Journal of Public Policy & Marketing, 24(1), 127-130.
73. Runkel, P. J. and Runkel, M. (1984) A Guide to Usage for Writers and Students in the Social Sciences, Totowa: Rowman.
74. Scammell, M. (1999) "Political Marketing: Lessons for Political Science," Political Studies, 47, 718-739.
75. Schultz, M. and Hatch, M. J. (1996) "Living with Multiple Paradigms: The Case of Paradigm. Interplay in Organization Culture Studies," Academy of Management Review, 21(2), 529-557.
76. Schwartz, T. (1973) The Responsive Chord, New York: Basic Books.
77. Sheth, J. N., Gardner, D. M., and Garret, D. E. (1988) Marketing Theory, Wiley.
78. Sheth, J. N. and Parvatiyar, A. (2000) "The Evolution of Relationship Marketing," in J. N. Sheth and A. Parvatiyar (eds.), Handbook of Relationship Marketing, Thousand Oaks: Sage, pp. 119-145.
79. Slater, S. F. and Narver, J. C. (1999) "Market-Oriented Is More Than Being Customer-Led," Strategic Management Journal, 20, 1165-1168.
80. Stabell, C. B. and Fjeldstad, O. D. (1998) "Configuring Value for Competitive Advantage: On Chains, Shops, and Networks," Strategic Management Journal, 19, 413-437.
81. Starkey, K. and Madan, P. (2001) "Bridging the Relevance Gap: Aligning Stake-holders in the Future of Management Research," British Journal of Management, 12, S3-S26.
82. Sutton, R. I. and Staw, B. M. (1995) "What Theory Is Not," Administrative Science Quarterly, 40, 371-384.
83. Tadajewski, M. (2004) "The Philosophy of Marketing Theory," The Marketing Review, 4, 307-340.
84. Thomas, H. and Pruett, M. (1993) "Perspectives on Theory Building in Strategic Management," Journal of Management Studies, 30(1), 3-10.
85. van Waterschoot, W. and van den Bulte, C. (1992) "The 4P Classification of the Marketing Mix Revisited," Journal of Marketing, 56, 83-93.
86. Vargo, S. L. and Lusch, R. F. (2004) "Evolving to a New Dominant Logic for Marketing," Journal of Marketing, 68(1), 1-17.
87. Wacker, J. G. (1998) "A Definition of Theory: Research Guidelines for Different Theory-Building Research Methods in Operations Management," Journal of Operations Management, 16, 361-385.
88. Weber, M. (1947) The Theory of Social and Economic Organization, Oxford: Oxford University Press.
89. Weick, K. E. (1989) "Theory Construction as Disciplined Imagination," Academy of Management Review, 14(4), 516-531.
90. Weick, K. E. (1995) "What Theory is Not, Theorizing Is," Administrative Science Quarterly, 40, 385-390.
91. Weick, K. E. (1999) "That's Moving: Theories that Matter," Journal of Management Inquiry, 8(2), 134-142.
92. Whetten, D. A. (1989) "What Constitutes a Theoretical Contribution?," Academy of Management Review, 14(4), 490-495.
93. Wilkie, W. L. and Moore, E. S. (2003) "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22, 116-146.
94. Wring, D. (1997) "Reconciling Marketing with Political Science: Theories of Political Marketing," Journal of Marketing Management, 13, 651-663.
95. Wring, D. (1999) "The Marketing Colonization of Political Campaigning," in B. I. Newman (ed.), Handbook of Political Marketing, Thousand Oaks: Sage, pp. 41-54.
96. Yankelovich, D. (1991) Coming to Public Judgement: Making Democracy Work in a Complex World, Syracuse: Syracuse University Press.