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Volumn 5, Issue 1-2, 2006, Pages 1-10

Campaigns and political marketing in political science context

Author keywords

Campaigns; Democracy; Elections; Political marketing

Indexed keywords


EID: 33746621373     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199V05n01_01     Document Type: Review
Times cited : (8)

References (20)
  • 1
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    • The impact of electioneering in the United States
    • David Butler and Austin Ranney, (eds.). Oxford: Clarendon Press
    • Bartels, Larry M. 1992. "The impact of electioneering in the United States," in Electioneering. David Butler and Austin Ranney, (eds.). Oxford: Clarendon Press. pp. 244-77.
    • (1992) Electioneering , pp. 244-277
    • Bartels, L.M.1
  • 2
    • 0011525175 scopus 로고    scopus 로고
    • College Station, TX: Texas A&M University Press
    • Campbell, James E. 2000. The American Campaign. College Station, TX: Texas A&M University Press.
    • (2000) The American Campaign
    • Campbell, J.E.1
  • 4
    • 34248249679 scopus 로고
    • Why are American presidential election campaign polls so variable when votes are so predictable?
    • Gelman, Andrew, and Gary King. 1993. "Why are American presidential election campaign polls so variable when votes are so predictable?" British Journal of Political Science. 23: 409-51.
    • (1993) British Journal of Political Science , vol.23 , pp. 409-451
    • Gelman, A.1    King, G.2
  • 7
    • 33746589814 scopus 로고    scopus 로고
    • Macro research on campaign mobilization in the United States
    • Jackson, Robert A. 2003. "Macro research on campaign mobilization in the United States." Journal of Political Marketing. 2: 25-25.
    • (2003) Journal of Political Marketing. , vol.2 , pp. 25-25
    • Jackson, R.A.1
  • 10
    • 33746659779 scopus 로고
    • The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas
    • McCombs, Maxwell E., and Donald L. Shaw. 1993. "The evolution of agenda-setting research: twenty-five years in the marketplace of ideas." Journal of Political Communication. 43-58.
    • (1993) Journal of Political Communication , pp. 43-58
    • McCombs, M.E.1    Shaw, D.L.2
  • 12
    • 0030305209 scopus 로고    scopus 로고
    • Issue ownership in presidential elections, with a 1980 case study
    • Petrocik, John R. 1996. "Issue ownership in presidential elections, with a 1980 case study." American Journal of Political Science. 40: 825-50.
    • (1996) American Journal of Political Science , vol.40 , pp. 825-850
    • Petrocik, J.R.1
  • 13
    • 0004276165 scopus 로고
    • Chicago: University of Chicago Press
    • Popkin, Samuel L. 1991. The Reasoning Voter. Chicago: University of Chicago Press.
    • (1991) The Reasoning Voter
    • Popkin, S.L.1
  • 14
    • 0002168519 scopus 로고
    • Rhetorical interaction in the ratification campaign
    • William H. Riker, (ed.). Ann Arbor: University of Michigan Press
    • Riker, William H. 1993. "Rhetorical interaction in the ratification campaign," in Agenda Formation. William H. Riker, (ed.). Ann Arbor: University of Michigan Press.
    • (1993) Agenda Formation
    • Riker, W.H.1
  • 17
    • 0033244393 scopus 로고    scopus 로고
    • A study of presidential campaign event effects from 1952 to 1992
    • Shaw, Daron R. 1999. "A study of presidential campaign event effects from 1952 to 1992." Journal of Politics. 61: 387-422.
    • (1999) Journal of Politics. , vol.61 , pp. 387-422
    • Shaw, D.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.