Political marketing: Theory, research, and applications1

Handbook of Political Communication Research

Volumn , Issue , 2004, Pages 17-43

  Newman, Bruce I ^a   Perloff, Richard M ^b  

^a DEPAUL UNIVERSITY   (United States)

^b CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 85087195489     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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