Customer perceptions of services brands: A case study of the three major fast food retailers in the UK

Management Research News

Volumn 25, Issue 6-7, 2002, Pages 41-49

  Jones, Peter ^a   Shears, Peter ^b   Hillier, David ^c   Clarke Hill, Colin ^a  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

^b UNIVERSITY OF PLYMOUTH   (United Kingdom)

^c UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Brand awareness; Brands; Fast food industry; Service industry

Indexed keywords

EID: 84993054469     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170210783359     Document Type: Article

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