Consumer reactions to the decreased usage message: The role of elaborative processing

Journal of Consumer Psychology

Volumn 19, Issue 1, 2009, Pages 73-87

  White, Katherine ^a   Willness, Chelsea ^b  

^a UNIVERSITY OF CALGARY   (Canada)

^b BROCK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60549115969     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.12.010     Document Type: Article

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