Airport advertising effectiveness: An exploratory field study

Journal of Advertising

Volumn 37, Issue 1, 2008, Pages 59-72

  Wilson, Rick T ^a   Till, Brian D ^b,c  

^a HOFSTRA UNIVERSITY   (United States)

^b Department of Marketing ^*

^c SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42349107231     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370105     Document Type: Article

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