Estimating differential lag effects for multiple media across multiple stores

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 59-65

  Berkowitz, David ^a   Allaway, Arthur ^b   D’souza, Giles ^b  

^a UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039190012     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673651     Document Type: Article

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