The effectiveness of credit-card regulation for vulnerable consumers

Journal of Services Marketing

Volumn 18, Issue 5, 2004, Pages 358-370

  Braunsberger, Karin ^a   Lucas, Laurie A ^b   Roach, Dave ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b ARKANSAS TECH UNIVERSITY   (United States)

Author keywords

Credit cards; Disclosure; Marketing strategy; Personal finance; Students; United States of America

Indexed keywords

EID: 84993083354     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410548285     Document Type: Article

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