-
1
-
-
0007251707
-
Dimensions of consumer expertise...or lack thereof
-
Alba J.W. Dimensions of consumer expertise...or lack thereof. Advances in Consumer Research 27 1 (2000) 1-9
-
(2000)
Advances in Consumer Research
, vol.27
, Issue.1
, pp. 1-9
-
-
Alba, J.W.1
-
3
-
-
0001888086
-
Memory and decision making
-
Kassarjian H.H., and Robertson T.S. (Eds), Prentice Hall, New York
-
Alba J.W., Hutchinson J.W., and Lynch J.G. Memory and decision making. In: Kassarjian H.H., and Robertson T.S. (Eds). Handbook of consumer research (1991), Prentice Hall, New York 1-49
-
(1991)
Handbook of consumer research
, pp. 1-49
-
-
Alba, J.W.1
Hutchinson, J.W.2
Lynch, J.G.3
-
4
-
-
0033474586
-
Product proliferation: An empirical analysis of product line determinants and market outcomes
-
Bayus B.L., and Putsis W.P. Product proliferation: An empirical analysis of product line determinants and market outcomes. Marketing Science 18 2 (1999) 137-153
-
(1999)
Marketing Science
, vol.18
, Issue.2
, pp. 137-153
-
-
Bayus, B.L.1
Putsis, W.P.2
-
5
-
-
0034178772
-
The importance of intrinsic and extrinsic cues to expected and experienced quality: An empirical application for beef
-
Bello L., and Calvo D. The importance of intrinsic and extrinsic cues to expected and experienced quality: An empirical application for beef. Food Quality and Preference 11 (2000) 229-238
-
(2000)
Food Quality and Preference
, vol.11
, pp. 229-238
-
-
Bello, L.1
Calvo, D.2
-
7
-
-
0010732704
-
Designation of origin: Quality and specification
-
Bertozzi L. Designation of origin: Quality and specification. Food Quality and Preference 6 3 (1995) 143-147
-
(1995)
Food Quality and Preference
, vol.6
, Issue.3
, pp. 143-147
-
-
Bertozzi, L.1
-
9
-
-
0001685244
-
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes
-
Bettman J.R., and Park C.W. Effects of prior knowledge and experience and phase of the choice process on consumer decision processes. Journal of Consumer Research 7 December (1980) 234-248
-
(1980)
Journal of Consumer Research
, vol.7
, Issue.December
, pp. 234-248
-
-
Bettman, J.R.1
Park, C.W.2
-
11
-
-
0012319518
-
A consumer-side experimental examination of signalling theory
-
Boulding W., and Kirmani A. A consumer-side experimental examination of signalling theory. Journal of Consumer Research 20 1 (1993) 111-123
-
(1993)
Journal of Consumer Research
, vol.20
, Issue.1
, pp. 111-123
-
-
Boulding, W.1
Kirmani, A.2
-
13
-
-
0002531628
-
The effects of product class knowledge on information search behaviour
-
Brucks M. The effects of product class knowledge on information search behaviour. Journal of Consumer Research 12 June (1985) 1-16
-
(1985)
Journal of Consumer Research
, vol.12
, Issue.June
, pp. 1-16
-
-
Brucks, M.1
-
14
-
-
0007311649
-
A typology of consumer knowledge content
-
Lutz R.J. (Ed), Association for Consumer Research, Provo, UT
-
Brucks M. A typology of consumer knowledge content. In: Lutz R.J. (Ed). Advances in consumer research Vol. 13 (1986), Association for Consumer Research, Provo, UT 58-63
-
(1986)
Advances in consumer research
, vol.13
, pp. 58-63
-
-
Brucks, M.1
-
15
-
-
0007325486
-
The effects of bargainable attributes and attribute range knowledge on consumer choice processes
-
Brucks M., and Schurr P.H. The effects of bargainable attributes and attribute range knowledge on consumer choice processes. Journal of Consumer Research 16 March (1990) 409-419
-
(1990)
Journal of Consumer Research
, vol.16
, Issue.March
, pp. 409-419
-
-
Brucks, M.1
Schurr, P.H.2
-
16
-
-
12144264358
-
Labelling effects on consumer intention to purchase for soybean oil
-
Carneiro J.D.S., Minim V.P.R., Deliza R., Silva C.H.O., Carneiro J.C.S., and Leão F.P. Labelling effects on consumer intention to purchase for soybean oil. Food Quality and Preference 16 3 (2005) 275-282
-
(2005)
Food Quality and Preference
, vol.16
, Issue.3
, pp. 275-282
-
-
Carneiro, J.D.S.1
Minim, V.P.R.2
Deliza, R.3
Silva, C.H.O.4
Carneiro, J.C.S.5
Leão, F.P.6
-
18
-
-
84977724971
-
Influence of selected marketing factors on consumer response to restructured beef steaks: A conjoint analysis
-
Cheng H.W., Clark A.D., and Heymann H. Influence of selected marketing factors on consumer response to restructured beef steaks: A conjoint analysis. Journal of Sensory Studies 4 (1990) 165-178
-
(1990)
Journal of Sensory Studies
, vol.4
, pp. 165-178
-
-
Cheng, H.W.1
Clark, A.D.2
Heymann, H.3
-
19
-
-
58149276763
-
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
-
Cortiñas M., Chocarro R., Elorz M., and Villanueva M. La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra. Economía Agraria y Recursos Naturales 6 12 (2007)
-
(2007)
Economía Agraria y Recursos Naturales
, vol.6
, Issue.12
-
-
Cortiñas, M.1
Chocarro, R.2
Elorz, M.3
Villanueva, M.4
-
20
-
-
1642580872
-
The moderating effect of product knowledge on the learning and organization of product information
-
Cowley E., and Mitchell A.A. The moderating effect of product knowledge on the learning and organization of product information. Journal of Consumer Research 30 December (2003) 443-454
-
(2003)
Journal of Consumer Research
, vol.30
, Issue.December
, pp. 443-454
-
-
Cowley, E.1
Mitchell, A.A.2
-
21
-
-
21744432293
-
Marketing universals: Consumer's use of brand name, price, physical appearance, and retailer reputation, as signals of product quality
-
Darwar N., and Parker P. Marketing universals: Consumer's use of brand name, price, physical appearance, and retailer reputation, as signals of product quality. Journal of Marketing 58 2 (1994) 81-95
-
(1994)
Journal of Marketing
, vol.58
, Issue.2
, pp. 81-95
-
-
Darwar, N.1
Parker, P.2
-
22
-
-
49949116720
-
Attentional contrast curing sequential judgments: A source of the number-of-levels effects
-
De Wilde E., Cooke A.D.J., and Janiszewski C. Attentional contrast curing sequential judgments: A source of the number-of-levels effects. Journal of Marketing Research 45 4 (2008) 437-449
-
(2008)
Journal of Marketing Research
, vol.45
, Issue.4
, pp. 437-449
-
-
De Wilde, E.1
Cooke, A.D.J.2
Janiszewski, C.3
-
23
-
-
34247508834
-
Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing
-
Dodd T.H., Laverie D.A., Wilcox J.F., and Duhan D.F. Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing. Journal of Hospitality and Tourism Research 29 1 (2005) 3-19
-
(2005)
Journal of Hospitality and Tourism Research
, vol.29
, Issue.1
, pp. 3-19
-
-
Dodd, T.H.1
Laverie, D.A.2
Wilcox, J.F.3
Duhan, D.F.4
-
24
-
-
0002719806
-
The effect of brand choice information on subjective product evaluations
-
Hirschman E.C., and Holbrook M.R. (Eds), Association for Consumer Research, Provo, UT
-
Dodds W.B., and Monroe K.B. The effect of brand choice information on subjective product evaluations. In: Hirschman E.C., and Holbrook M.R. (Eds). Advances in consumer research Vol. 12 (1985), Association for Consumer Research, Provo, UT 85-90
-
(1985)
Advances in consumer research
, vol.12
, pp. 85-90
-
-
Dodds, W.B.1
Monroe, K.B.2
-
25
-
-
0000723634
-
Effects of price, brand, and store information on buyers' product evaluations
-
Dodds W.B., Monroe K.B., and Grewal D. Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research 28 August (1991) 307-319
-
(1991)
Journal of Marketing Research
, vol.28
, Issue.August
, pp. 307-319
-
-
Dodds, W.B.1
Monroe, K.B.2
Grewal, D.3
-
26
-
-
0000313721
-
Inferential beliefs in consumer evaluations: An assessment of alternative processing strategies
-
Ford G.T., and Smith R.A. Inferential beliefs in consumer evaluations: An assessment of alternative processing strategies. Journal of Consumer Research 14 December (1987) 363-371
-
(1987)
Journal of Consumer Research
, vol.14
, Issue.December
, pp. 363-371
-
-
Ford, G.T.1
Smith, R.A.2
-
27
-
-
84986132534
-
Consumer perceptions of fresh meat quality: Cross-national comparison
-
Glitsch K. Consumer perceptions of fresh meat quality: Cross-national comparison. British Food Journal 102 3 (2000) 177-194
-
(2000)
British Food Journal
, vol.102
, Issue.3
, pp. 177-194
-
-
Glitsch, K.1
-
28
-
-
0345757540
-
Minding your brand manners
-
Gordon W. Minding your brand manners. Marketing Management, Chicago 11 5 (2002) 18-20
-
(2002)
Marketing Management, Chicago
, vol.11
, Issue.5
, pp. 18-20
-
-
Gordon, W.1
-
29
-
-
0000257156
-
A logit model of brand choice calibrated on scanner data
-
Guadagni P.M., and Little J.D.C. A logit model of brand choice calibrated on scanner data. Marketing Science 2 3 (1983) 203-238
-
(1983)
Marketing Science
, vol.2
, Issue.3
, pp. 203-238
-
-
Guadagni, P.M.1
Little, J.D.C.2
-
31
-
-
0031689290
-
Consumer purchase probability of dry fermented lamb sausages
-
Helgesen H., Solheim R., and Naes T. Consumer purchase probability of dry fermented lamb sausages. Food Quality and Preference 9 5 (1998) 295-301
-
(1998)
Food Quality and Preference
, vol.9
, Issue.5
, pp. 295-301
-
-
Helgesen, H.1
Solheim, R.2
Naes, T.3
-
32
-
-
33748115540
-
The implications on willingness to pay of respondents ignoring specific attributes
-
Hensher D., Rose J., and Greene W. The implications on willingness to pay of respondents ignoring specific attributes. Transportation 32 3 (2005) 203-222
-
(2005)
Transportation
, vol.32
, Issue.3
, pp. 203-222
-
-
Hensher, D.1
Rose, J.2
Greene, W.3
-
33
-
-
34547604469
-
The influence of involvement on purchase intention for new world wine
-
Hollebeek L.D., Jaeger S.R., Brodie R.J., and Balemi A. The influence of involvement on purchase intention for new world wine. Food Quality and Preference 18 8 (2007) 1033-1049
-
(2007)
Food Quality and Preference
, vol.18
, Issue.8
, pp. 1033-1049
-
-
Hollebeek, L.D.1
Jaeger, S.R.2
Brodie, R.J.3
Balemi, A.4
-
34
-
-
0001010087
-
Dynamic decision making: Optimal policies and actual behaviour in sequential choice problems
-
Hutchinson J.W., and Meyer R.J. Dynamic decision making: Optimal policies and actual behaviour in sequential choice problems. Marketing Letters 5 4 (1994) 369-382
-
(1994)
Marketing Letters
, vol.5
, Issue.4
, pp. 369-382
-
-
Hutchinson, J.W.1
Meyer, R.J.2
-
35
-
-
0002804215
-
Product familiarity and learning new information
-
Johnson E., and Russo J.E. Product familiarity and learning new information. Journal of Consumer Research 11 June (1984) 542-550
-
(1984)
Journal of Consumer Research
, vol.11
, Issue.June
, pp. 542-550
-
-
Johnson, E.1
Russo, J.E.2
-
36
-
-
0030495031
-
Modelling preference and structural heterogeneity in consumer choice
-
Kamakura W.A., Kim B.D., and Lee J. Modelling preference and structural heterogeneity in consumer choice. Marketing Science 15 2 (1996) 152-172
-
(1996)
Marketing Science
, vol.15
, Issue.2
, pp. 152-172
-
-
Kamakura, W.A.1
Kim, B.D.2
Lee, J.3
-
37
-
-
0000917415
-
A probabilistic choice model for market segmentation and elasticity structure
-
Kamakura W.A., and Russell G. A probabilistic choice model for market segmentation and elasticity structure. Journal of Marketing Research 26 4 (1989) 379-390
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.4
, pp. 379-390
-
-
Kamakura, W.A.1
Russell, G.2
-
38
-
-
0034382906
-
No pain, no gain: A critical review of the literature on signalling unobservable product quality
-
Kirmani A., and Rao A.R. No pain, no gain: A critical review of the literature on signalling unobservable product quality. Journal of Marketing 64 2 (2000) 66-79
-
(2000)
Journal of Marketing
, vol.64
, Issue.2
, pp. 66-79
-
-
Kirmani, A.1
Rao, A.R.2
-
39
-
-
0002868793
-
Information-sources and retail buyer decision-making - The effect of product-specific buying experience
-
Kline B., and Wagner J. Information-sources and retail buyer decision-making - The effect of product-specific buying experience. Journal of Retailing 70 1 (1994) 75-88
-
(1994)
Journal of Retailing
, vol.70
, Issue.1
, pp. 75-88
-
-
Kline, B.1
Wagner, J.2
-
41
-
-
0242458828
-
The knowledge-experience-evaluation relationship: A structural equations modelling test of gender differences
-
Laroche M., Cleveland M., Bergeron J., and Goutaland C. The knowledge-experience-evaluation relationship: A structural equations modelling test of gender differences. Canadian Journal of Administrative Sciences 20 3 (2003) 246-259
-
(2003)
Canadian Journal of Administrative Sciences
, vol.20
, Issue.3
, pp. 246-259
-
-
Laroche, M.1
Cleveland, M.2
Bergeron, J.3
Goutaland, C.4
-
42
-
-
28444473410
-
Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price and awards in wine choice
-
Lockshin L., Jarvis W., d'Hauteville F., and Perrouty J.P. Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price and awards in wine choice. Food Quality and Preference 17 (2006) 166-178
-
(2006)
Food Quality and Preference
, vol.17
, pp. 166-178
-
-
Lockshin, L.1
Jarvis, W.2
d'Hauteville, F.3
Perrouty, J.P.4
-
44
-
-
21844502179
-
Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations
-
Maheswaran D. Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research 21 September (1994) 354-365
-
(1994)
Journal of Consumer Research
, vol.21
, Issue.September
, pp. 354-365
-
-
Maheswaran, D.1
-
45
-
-
0002974509
-
The structure of random utility models
-
Manski C.F. The structure of random utility models. Theory and Decision 8 3 (1977) 229-254
-
(1977)
Theory and Decision
, vol.8
, Issue.3
, pp. 229-254
-
-
Manski, C.F.1
-
46
-
-
58149227798
-
-
Marreiros, C., & Ness, N. (2002). Perceptions of PDO beef: The Portuguese consumer. In 10th Congress of the EAAE, August, Zaragoza.
-
Marreiros, C., & Ness, N. (2002). Perceptions of PDO beef: The Portuguese consumer. In 10th Congress of the EAAE, August, Zaragoza.
-
-
-
-
47
-
-
0002297105
-
Conditional logit analysis of qualitative choice behaviour
-
Zamrembka E. (Ed), Academic Press, New York
-
McFadden D. Conditional logit analysis of qualitative choice behaviour. In: Zamrembka E. (Ed). Frontiers of econometrics (1974), Academic Press, New York
-
(1974)
Frontiers of econometrics
-
-
McFadden, D.1
-
48
-
-
0030367262
-
The assessment of alternative measures of consumer expertise
-
Mitchell A.A., and Dacin P.F. The assessment of alternative measures of consumer expertise. Journal of Consumer Research 23 December (1996) 219-240
-
(1996)
Journal of Consumer Research
, vol.23
, Issue.December
, pp. 219-240
-
-
Mitchell, A.A.1
Dacin, P.F.2
-
49
-
-
0003140386
-
The effect of price on subjective product evaluations
-
Jacoby J., and Olsen J.C. (Eds), Lexington Books, Lexington, MA
-
Monroe K.B., and Krishnan R. The effect of price on subjective product evaluations. In: Jacoby J., and Olsen J.C. (Eds). Perceived quality (1985), Lexington Books, Lexington, MA 20-223
-
(1985)
Perceived quality
, pp. 20-223
-
-
Monroe, K.B.1
Krishnan, R.2
-
50
-
-
51249174109
-
The impact of services versus goods on consumer's assessment of perceived risk and variability
-
Murray K.B., and Schlacter J.L. The impact of services versus goods on consumer's assessment of perceived risk and variability. Journal of the Academy of Marketing Science 18 1 (1990) 51-65
-
(1990)
Journal of the Academy of Marketing Science
, vol.18
, Issue.1
, pp. 51-65
-
-
Murray, K.B.1
Schlacter, J.L.2
-
51
-
-
0001464753
-
Recall and consumer consideration sets: Influencing choice without altering brand evaluations
-
Nedungadi P. Recall and consumer consideration sets: Influencing choice without altering brand evaluations. Journal of Consumer Research 17 December (1990) 263-276
-
(1990)
Journal of Consumer Research
, vol.17
, Issue.December
, pp. 263-276
-
-
Nedungadi, P.1
-
52
-
-
0001181569
-
Advertising as information
-
Nelson P. Advertising as information. Journal of Political Economy 82 4 (1974) 729-754
-
(1974)
Journal of Political Economy
, vol.82
, Issue.4
, pp. 729-754
-
-
Nelson, P.1
-
53
-
-
0001906426
-
Price as an informational cue: Effects in product evaluation
-
Sheth J.N., Bennet P.D., and Woodside A.G. (Eds), North-Holland Publishers, New York
-
Olson J.C. Price as an informational cue: Effects in product evaluation. In: Sheth J.N., Bennet P.D., and Woodside A.G. (Eds). Consumer and industrial buying behaviour (1977), North-Holland Publishers, New York 267-286
-
(1977)
Consumer and industrial buying behaviour
, pp. 267-286
-
-
Olson, J.C.1
-
55
-
-
0000868057
-
Familiarity and its impact on consumer biases and heuristics
-
Park C.W., and Lessing V.P. Familiarity and its impact on consumer biases and heuristics. Journal of Consumer Research 8 September (1981) 223-230
-
(1981)
Journal of Consumer Research
, vol.8
, Issue.September
, pp. 223-230
-
-
Park, C.W.1
Lessing, V.P.2
-
57
-
-
84986175038
-
The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
-
Perrouty J.P., d'Hauteville F., and Lockshin L. The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise. Agribusiness 22 3 (2006) 323-341
-
(2006)
Agribusiness
, vol.22
, Issue.3
, pp. 323-341
-
-
Perrouty, J.P.1
d'Hauteville, F.2
Lockshin, L.3
-
58
-
-
0001272559
-
A model of consumer information search behavior for new automobiles
-
Punj G.N., and Staelin R. A model of consumer information search behavior for new automobiles. Journal of Consumer Research 9 March (1983) 366-388
-
(1983)
Journal of Consumer Research
, vol.9
, Issue.March
, pp. 366-388
-
-
Punj, G.N.1
Staelin, R.2
-
59
-
-
0000248863
-
Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation
-
Raju P.S., Lonial S.C., and Mangold W.G. Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation. Journal of Consumer Psychology 4 2 (1995) 153-180
-
(1995)
Journal of Consumer Psychology
, vol.4
, Issue.2
, pp. 153-180
-
-
Raju, P.S.1
Lonial, S.C.2
Mangold, W.G.3
-
60
-
-
0000516487
-
The moderating effect of prior knowledge on cue utilization in product evaluations
-
Rao A.R., and Monroe K.B. The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research 15 September (1988) 253-264
-
(1988)
Journal of Consumer Research
, vol.15
, Issue.September
, pp. 253-264
-
-
Rao, A.R.1
Monroe, K.B.2
-
61
-
-
21144477877
-
The effect of prior knowledge on price acceptability and the type of information examined
-
Rao A.R., and Sieben W.A. The effect of prior knowledge on price acceptability and the type of information examined. Journal of Consumer Research 19 September (1992) 256-270
-
(1992)
Journal of Consumer Research
, vol.19
, Issue.September
, pp. 256-270
-
-
Rao, A.R.1
Sieben, W.A.2
-
62
-
-
21844491951
-
Extrinsic and intrinsic cue effects on perception of store brand quality
-
Richardson P.S., Dick A., and Jain A.K. Extrinsic and intrinsic cue effects on perception of store brand quality. Journal of Marketing 58 4 (1994) 28-36
-
(1994)
Journal of Marketing
, vol.58
, Issue.4
, pp. 28-36
-
-
Richardson, P.S.1
Dick, A.2
Jain, A.K.3
-
63
-
-
58149227788
-
-
Rodríguez, M. C., Cervantes, M., & González, A. M. (2004). Análisis de la implicación con la denominación de origen desde una perspectiva cognitiva. La implicación como criterio de segmentación del mercado (pp. 175-190). XVI Encuentro de Profesores Universitarios de Marketing, Alicante.
-
Rodríguez, M. C., Cervantes, M., & González, A. M. (2004). Análisis de la implicación con la denominación de origen desde una perspectiva cognitiva. La implicación como criterio de segmentación del mercado (pp. 175-190). XVI Encuentro de Profesores Universitarios de Marketing, Alicante.
-
-
-
-
64
-
-
38249005280
-
Buying expertise, information search, and problem solving
-
Selnes F., and Troye S.V. Buying expertise, information search, and problem solving. Journal of Economic Psychology 10 3 (1989) 411-428
-
(1989)
Journal of Economic Psychology
, vol.10
, Issue.3
, pp. 411-428
-
-
Selnes, F.1
Troye, S.V.2
-
65
-
-
34548097195
-
Consumer price-quality beliefs: Schema variables predicting individual differences
-
Smith K.H., and Natesan N.C. Consumer price-quality beliefs: Schema variables predicting individual differences. Advances in Consumer Research 26 1 (1999) 562-568
-
(1999)
Advances in Consumer Research
, vol.26
, Issue.1
, pp. 562-568
-
-
Smith, K.H.1
Natesan, N.C.2
-
66
-
-
0030484430
-
Consumer purchase probability affected by attitude towards low-fat foods: Liking, private body consciousness and information on fat and price
-
Solheim R., and Lawless H.T. Consumer purchase probability affected by attitude towards low-fat foods: Liking, private body consciousness and information on fat and price. Food Quality and Preference 7 2 (1996) 137-143
-
(1996)
Food Quality and Preference
, vol.7
, Issue.2
, pp. 137-143
-
-
Solheim, R.1
Lawless, H.T.2
-
67
-
-
84986166664
-
Choosing between line extensions and second brands: The case of the Australian and New Zealand wine industries
-
Speed R. Choosing between line extensions and second brands: The case of the Australian and New Zealand wine industries. Journal of Product and Brand Management 7 6 (1998) 519-536
-
(1998)
Journal of Product and Brand Management
, vol.7
, Issue.6
, pp. 519-536
-
-
Speed, R.1
-
69
-
-
0000428711
-
Conceptual model of the quality perception process
-
Steenkamp J.-B.E.M. Conceptual model of the quality perception process. Journal of Business Research 21 (1990) 309-333
-
(1990)
Journal of Business Research
, vol.21
, pp. 309-333
-
-
Steenkamp, J.-B.E.M.1
-
70
-
-
38149148146
-
The metric quality of full-profile judgments and the number of levels effect in conjoint analysis
-
Steenkamp J.-B.E.B., and Wittink D.R. The metric quality of full-profile judgments and the number of levels effect in conjoint analysis. International Journal of Research in Marketing 11 3 (1994) 275-286
-
(1994)
International Journal of Research in Marketing
, vol.11
, Issue.3
, pp. 275-286
-
-
Steenkamp, J.-B.E.B.1
Wittink, D.R.2
-
71
-
-
0002274255
-
Consumer knowledge: Effects on evaluation strategies mediating consumer judgments
-
Sujan M. Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research 12 1 (1985) 31-46
-
(1985)
Journal of Consumer Research
, vol.12
, Issue.1
, pp. 31-46
-
-
Sujan, M.1
-
72
-
-
0001957811
-
The role of risk in consumer behaviour
-
Taylor J.W. The role of risk in consumer behaviour. Journal of Marketing 38 April (1974) 54-60
-
(1974)
Journal of Marketing
, vol.38
, Issue.April
, pp. 54-60
-
-
Taylor, J.W.1
-
73
-
-
26644443387
-
Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels
-
Verbeke W., and Ward R.W. Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels. Food Quality and Preference 17 5 (2006) 453-467
-
(2006)
Food Quality and Preference
, vol.17
, Issue.5
, pp. 453-467
-
-
Verbeke, W.1
Ward, R.W.2
-
74
-
-
84977720346
-
Incorporating tasting into a conjoint analysis of taste, health claim, price and brand for purchasing strawberry yoghurt
-
Vickers Z.M. Incorporating tasting into a conjoint analysis of taste, health claim, price and brand for purchasing strawberry yoghurt. Journal of Sensory Studies 8 4 (1993) 341-352
-
(1993)
Journal of Sensory Studies
, vol.8
, Issue.4
, pp. 341-352
-
-
Vickers, Z.M.1
-
75
-
-
33846484991
-
Consumer involvement and perceived differentiation of different kinds of pork - A means-end chain analysis
-
Westerlund L. Consumer involvement and perceived differentiation of different kinds of pork - A means-end chain analysis. Food Quality and Preference 18 4 (2007) 690-700
-
(2007)
Food Quality and Preference
, vol.18
, Issue.4
, pp. 690-700
-
-
Westerlund, L.1
-
76
-
-
0001401372
-
The effects of differences in the number of attribute levels on conjoin results
-
Wittink D.R., Krishnamurthi L., and Reibstein D.J. The effects of differences in the number of attribute levels on conjoin results. Marketing Letters 1 2 (1989) 113-123
-
(1989)
Marketing Letters
, vol.1
, Issue.2
, pp. 113-123
-
-
Wittink, D.R.1
Krishnamurthi, L.2
Reibstein, D.J.3
|