Attentions contrast during sequential judgments: A source of the number-of-levels effect

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 437-449

  De Wilde, Els ^a   Cooke, Alan D J ^b   Janiszewski, Chris ^b  

^a NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Attention; Conjoint analysis; Context effects; Multiattribute judgment; Number of levels effect

Indexed keywords

EID: 49949116720     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.437     Document Type: Article

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